Ad Majorem

[...] company startup called.  Having done the homework, I was ready to consider the job of CMO. Is Startup Land Right for Advertising People? This five-part series should offer some insight into whether [...]

[...] strategy should dictate the technology strategy.  For marketers, whether in Ad Land or Startup Land, that’s really the point of building an effective working relationship with your technology [...]

[...] up?”  We may argue, half a century later, as to how widely Ad Land holds that sentiment.  Startup Land depends on it – or at least depends on the sales curve rising fast enough to beat the burn [...]

[...] don’t have soul or you lack passion or speed. Dance, Startup Boy, Dance! Happily, things in Startup Land move much faster than things at a big holding company in Ad Land.  When we took over our [...]

[...] results? This past month on Ad Majorem I've described in a series of posts how I went from Ad Land to Startup Land.  My hope is that you found it interesting or helpful or both. There are a lot of [...]

[...] the Ad Land GPS.  Now you’re Lewis and Clark, mapping new territory as best you can. Games Without Frontiers [...]

[...] value itself.”  Ouch. So is process good or bad?  When we think of “process” in Ad Land, it’s often a linear, stage-driven timeline, which isn’t how creativity really [...]

[...] and science can work together. Surely you know better than that if you work in Ad Land.  Your colleagues are likely to include technologists, developers, data [...]

[...] The Super Bowl has always symbolized the power of TV advertising.  Is that power waning? Many business journalists seem to think the Super Bowl is the last [...]

On Sunday, millions of people watched 4-1/2 hours of Live TV. Today, millions of people will do the same. As covered in my previous post, despite th [...]

[...] Ad Majorem is #7 Recently, MonetizePros.com published a list of 50 Excellent Ad Agency Blogs Worth Reading. [...]

[...] Which one delivers results? This past month on Ad Majorem I've described in a series of posts how I went from Ad Land to Startup Land.  My hope is that [...]

[...] .  He went out of his way to point out that the business strategy should dictate the technology strategy.  For marketers, whether in Ad Land or Startup Land, that’s really the point of building an [...]

0 0 1 410 2342 rVue 19 5 2747 14.0 Normal 0 false false false EN-US JA X-NONE If you’re going from Ad Land to Startup Land, start [...]

[...] I moved to Startup Land. It wasn’t a complete break with Ad Land, because our media technology startup is squarely in the advertising business.  Although I’m not working in an agency, [...]