Adsubculture

[...] emerging digital agency has been to create balance. We lock in strong technically skilled project managers that can succeed on specific interactive projects, but too few can also can succeed on the [...]

[...] emerging digital agency has been to create balance. We lock in strong technically skilled project managers that can succeed on specific interactive projects, but too few can also succeed from the [...]

[...] How do we get project managers to think beyond basic project goals? By remembering that creative assignments are a set of [...]

[...] may have completed things on time, if you compared this person’s projects with other project managers, you would see some significant differences. If you asked yourself, which team worked more [...]

[...] estimates and schedules, it's meant to create that team experience. Having an integrated project manager / producer model can be key to maintaining and duplicating a multi-team structure that is [...]

[...] team can have field presence. However, as a team leader, be it creative, strategic, account, project manager or producer, it can be an invaluable skill. As someone who may have played sports, or have [...]

[...] dead date," is lost in translation. Just what does this phrase mean? As any salt-worthy project manager and producer knows, it can mean just about anything.  However be savvy when examining [...]

[...] of time.   Creativity doesn't happen in the continuous linear fashion that a project manager's Gantt chart would suggest. In the last blog entry, we talked about how to manage your [...]

[...] as much a part of the creative process as thinking of ideas to answer the brief itself. The creative brief is meant to be the culmination of all the research and strategy completed, an understand of [...]

[...] can trace a lot of their success from a great starting point. That starting point is a creative brief with sound strategies, presented during a productive kick-off meeting. The brief is the [...]

[...] .  Allow the proper time for your strategy team to do its job.  • Get that creative brief where it should be. • Kick off the project the right way, with the actual team that is [...]

[...] Project ownership Owns project from creative approval through production. Owns project after creative brief through production. Owns project at all stages. Project scope Scopes project with input from [...]

[...] a sense of what that statement means. A by the book, strictly business-oriented account or project management centric agency might very well be productive, but the end product may never win awards. [...]

[...] that leans toward one of these extremes. It's no wonder that many agencies are re-examining project management and redefining traditional roles within the agency. In the quest to better manage our [...]

[...] Managing the creative process is more than just setting and following the rules of typical project management procedures. As a creative industry, you would think that agency's would be better at [...]

[...] apply them to your creative project management thinking, in the real world and on the field is what really matters. First ask yourself, & [...]

[...] , filled with last minute changes, long hours and strong egos. There are risks in managing creative projects that are unique to this business. Having spent my formative years in production, the [...]

[...] collaborative teams to strategize, come up with ideas, make, execute, and evolve creative projects together. It is a more dramatic way of tearing down silos in an agency. While all [...]

[...] being a leader in an agency is also hard work. One of the biggest differences in managing creative projects versus other types of projects is that there are a lot of chefs in the kitchen, who all want [...]

[...] , there are always new learnings to be had. While there is no one brief that can fit all creative projects, the end goal of a brief is to make it as complete and useful as possible. (Philips 2004) It [...]

[...] between agency and client.  The creative brief is a creative document to brief a creative team. As we said before, the creative brief is a big link between the client and creative team. It [...]

[...] the client love it or just like it? Did they love it as is? And is that the way the creative team really envisioned it? If the client is only half buying the idea, spend the time to [...]

[...] , it can be an invaluable skill. As someone who may have played sports, or have been on a creative team, I bet you already know what I'm talking about, or at least you've seen someone utilize this [...]

[...] we place value in knowing what our personality style is and how that affects us in a team environment, then we can also benefit from understanding the way in which we prefer to listen. [...]

[...] true ownership of the projects they run, the fact is much of the agency work we do is in a team environment. In project management terms, we call this a matrix organizational structure. You may have a [...]

[...] you can do in this situation is to identify a clear reporting structure that supports the team environment. Strong project managers have always been needed in the agency, we may not of always had [...]

[...] your new structures is to identify a clear reporting structure, one that supports the team environment, supports continued learning and is adaptable to growth and constrictions. Strong project [...]