Advertising Perspectives

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Channel Reputation Rank

#636
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Domain

advertisingperspectives.com

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Activity Status

Stale

last updated

According to the data and stats that were collected, 'Advertising Perspectives' channel has quite a good rank. The feed was last updated more than a year ago. In addition 'Advertising Perspectives' includes a significant share of images in comparison to the text content. The channel mostly uses short articles along with sentence constructions of the intermediate readability level, which is a result indicating a well-crafted news inventory on the channel.

About 'Advertising Perspectives' Channel

Thought Leadership in Marketing Technology and Big Data

? Updates History Monthly Yearly
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? Content Ratio
JavaScript chart by amCharts 3.13.1TextsLinksVideosImages
? Average Article Length

Short articles, prevailing on the channel, can be a good choice for 'Advertising Perspectives' if they’re going to gain their audience’s sympathy with brevity. Also, there are a few medium-length pieces.

short

long

? Readability Level

Intermediate readability level is common for 'Advertising Perspectives' articles as it addresses the matters that demand certain level of education to be understood. Sometimes the channel gets even more difficult by issuing pieces of advanced readability level (there are just a few of them). In addition the channel contains materials of a basic readability level, making up more than one third of its content.

advanced

basic

? Sentiment Analysis

Neutral sentiment normally indicates an unbiased attitude that prevails in the channel’s articles (e.g. it may include some kind of scientific or professional materials).

positive

negative

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Recent News
Terry Kawaja on Convergent TV

Terry Kawaja on Convergent TV

The big news at CES is not 8K TV, it is the convergence and scaling of linear, OTT, SVOD digital video.

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Canoe’s Chris Pizzurro: More Than 100 Networks On Board For VOD Dynamic Ad Insertion

Canoe’s Chris Pizzurro: More Than 100 Networks On Board For VOD Dynamic Ad Insertion

Is Canoe finally a legitimate player?

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Sasha Savic on Data and AI at Canne 2017

Sasha Savic on Data and AI at Canne 2017

The CEO of Mediacom US says “Data is the new business fuel”.

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Herve Brunet on Programmatic Guaranteed vs. Direct Across All Video Screens

Herve Brunet on Programmatic Guaranteed vs. Direct Across All Video Screens

A discussion of the future of progammatic across linear, OTT, VOD, desktop and mobile video.

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VOD Dynamic Ad Insertion

VOD Dynamic Ad Insertion

CNN is using STB data to provide addressable OTT dynamic ad insertion for VOD.

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Now Alexa Will Help You “Love Your Look”

Now Alexa Will Help You “Love Your Look”

Adding a camera and ML to Alexa makes for a fashion virtual assistant.

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NBCU’s Audience Targeting Strategy: 1 Billion in Inventory Reserved Outside of Nielsen

NBCU’s Audience Targeting Strategy: 1 Billion in Inventory Reserved Outside of Nielsen

Krishan Bhatia on NBCU’s strategy for audience targeting in both the upfront and scatter markets and position on Open AP.

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Header Bidding Trends for 2017

Header Bidding Trends for 2017

If 2016 was the “Year of Header Bidding”, what lies ahead for 2017?

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Joanna O’Connell: New Data Sources are Coming

Joanna O’Connell: New Data Sources are Coming

From BEET Retreat 2017, Joanna O’Connell uncovers some of the newest sources of television viewership data.

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AdExchanger Programmatic I/O Keynote

AdExchanger Programmatic I/O Keynote

The CEO of the trade trade desk explains why he thinks consolidation and shake out in Ad Tech is a good thing, and why walled gardens will eventually...

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Madtech?

Madtech?

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Unfortunately Advertising Perspectives has no news yet.

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