Andrew Drane

2014-05-13

Just imagine … In my last post, I promised to give you a technique for imagining and creating your ideal future by “meeting” your ideal...

2014-04-21

Successful real estate professionals are self motivating. Is there anyone, in any profession, who is more self-driven than a real estate professional...

2014-03-26

How trustworthy are you? Marketing is not just about getting your product out there and stimulating the desire of consumers. “Marketing” is...

2014-03-17

Community perceptions of real estate agents Recently, I spoke with someone in the industry who was concerned about the image of Real Estate practitioners...

2014-02-27

Last week I wrote about some specific trends in customer thinking. Your research and your planning for the growth of your real estate business should...

2014-02-17

Are you catering to the needs and wants of your customers? Last week I talked about two ways to ensure your business is geared toward having its &ldquo...

2014-02-10

Qualities of great customer service In my book, Real Estate for Real Reasons, I discuss some of the most important aspects of customer service: absolute...

2014-02-03

Great real estate auctioneers understand desire! Desire is a powerful presence. It creates those expectations that need to be managed. Since “value...

2014-01-31

A great auctioneer can read a crowd Have you ever seen a great auctioneer at work, in any context? Whether it be a property auction, a cattle auction...

2014-01-20

An excerpt from my book ‘Real Estate for Real Reasons’: I’ve always believed in taking “massive and immediate” action in...