Andrew Harkin

[...] on a commission only, self-employed basis. Most of that job was about cold-calling. My ideal potential clients were self-employed tradesmen or manual staff who had no benefits from their employer. So [...]

[...] brand awareness. But you need to build your brand. You need to attract and engage your ideal potential clients. You can do that through effective direct response advertising. Direct response is [...]

[...] call me. Then I remembered… I could write an ad! Use a good headline to attract my ideal potential client(s), spell out the offer and give them a damn good reason to call me. So I did. [...]

[...] . Your ad has to attract, elicit empathy, hold their interest, build desire and get your ideal potential client to take action through a single method of response. Then all you have to do is count [...]

[...] concentrate on one thing at a time, I can’t. The book is closely related to what we do at Pax Mentis but looks at wealth creation and management too. To be honest I love writing this book because [...]

[...] basis. Most of that job was about cold-calling. My ideal potential clients were self-employed tradesmen or manual staff who had no benefits from their employer. So I’d be knocking on [...]

[...] return on that investment. Only so long that can last. But you’re wrong to can the advertising budget altogether. Here’s why… There are two forms of advertising – brand/image – and – [...]

I mean, what is the point? It’s a waste isn’t it?  The chances are you fork out huge wads of cash and yet you’d be hard pressed to work out wh [...]

[...] need to attract and engage your ideal potential clients. You can do that through effective direct response advertising. Direct response is defined by a compelling call to action followed by a single [...]

[...] and reading about copywriting, then I discovered direct marketing and specifically direct response advertising copy and I was hooked. Well I say hooked. I soaked up everything I could about how to [...]

[...] independent and b) it’s a question of when not if the FCA dictate that we follow the IFA post RDR model. I’m going to do a bit more research into the remuneration aspect and write a white [...]