Insights

[...] a keyword list in the first week and sticking with it. Bad idea! Rather, you should track your app store keywords everyday to see how your app is ranking versus your competitors. Check back whenever [...]

[...] At Appnique we seek to recommend powerful keywords that raise your app’s discoverability in the app store. In order to deliver on this objective, we recommend keywords that are Relevant to your app, [...]

[...] yes, then ask them to become advocates via viral channels like Twitter or Facebook. Manage your app store house. A/B test and offer compelling screen shots to highlight the app's best benefits. It's [...]

[...] strategies. A range of mobile app user acquisition strategies were discussed, from organic app store SEO to paid acquisition, whether via in-app cross-promotion, Facebook, Google, or other ad [...]

[...] of app discovery will be discussed. Learn how app developers are maximizing app discoverability and driving engagement post-download.  Understand more about app marketing [...]

[...] a targeted paid campaign can increase the rank, and the follow-on organic lift from better app discoverability can keep that app in the high ranks. Providing the reviews and ratings are tracked and [...]

[...] , to enable you to visually determine an effective mix of keywords that will improve your app discoverability. Keyword Table The first view of the results of the keyword analysis tool is a tabular [...]

[...] and actions you can take with your app; PLUS they are relatively popular, enabling better app discoverability. In addition, many of these keywords have a relatively high score of difficulty, making it [...]

[...] be: installs, user engagement, as well as campaign attribution, which determine where the mobile app installs came from. ASO brings additional insight which can further enable more precise targeting. [...]

[...] first mistake an ambitious publisher will make is chasing an install target to drive mobile app installs. Big install numbers impress the CEO, they impress the investors, and they can impact [...]

[...] Mobile App Add to Cart Mobile App Checkouts Mobile App Content Views Mobile App Ratings Mobile App Installs and many more See below for a screenshot from Facebook Business Manager showing how you can [...]

[...] mobile app users. The panels and presentations covered a variety of topics to increase mobile app discoverability and engagement. Some of the key takeaways were: Retain users by keeping mobile apps [...]

[...] degrees of localization to be successful. Stay tuned for The "Science" of Mobile App Discoverability- AppConext Conference Recap Day 2. [...]

[...] app discovery on Day 2. On day 1, the business of app discovery will be discussed. Learn how app developers are maximizing app discoverability and driving engagement post-download.  Understand more [...]

[...] focused on analyzing the state of app discovery. Over the course of two days, leading app developers, marketers, platform providers and consultants discussed strategies and shared insight into [...]

[...] (see above). Step 3: Update, Update, Update! One of the biggest mistakes we see being made by app developers and marketers is coming up with a keyword list in the first week and sticking with it. Bad [...]

[...] Recently Facebook announced that it was making changes to its Mobile App Install Ads to better align them with other Facebook ad formats by 1) having them be connected to a [...]

[...] and a uCTR of over 4%. This is compared with an industry average of 0.5-0.7% for mobile app install ads on Facebook. Click to install ratio: greater than 30%. CPI: Acompli’s iOS CPI [...]

As consumers shift internet usage from desktop to mobile devices, many businesses are faced with the challenge of retaining these users as their consu [...]

[...] on from Day1, which covered the business or "art" of acquiring and retaining mobile app users. The panels and presentations covered a variety of topics to increase mobile app [...]

[...] : Retain users by keeping mobile apps fresh Establish key metrics for success in mobile app user acquisition (UA). Start early on with a distinct opinion about your app, and then test that [...]

[...] Mobile App Install Campaigns on Facebook Building a comprehensive strategy for mobile app user acquisition (UA) should encompass insight from: the network, in-app metrics and the app store [...]

[...] As an App Marketer, you’re living under a rock if you’ve yet to try Facebook Mobile App Install Ads to market your product. Facebook has very quickly emerged as the most effective [...]