Awarely

[...] You know your company should be using video content as part of your marketing and brand strategy. Your peers know you should be using video. But, [...]

[...] you pay it off Whatever benefit or idea you set up in your title, pay it off early in your video content. Otherwise, viewers move on to the next distraction. If your title is “Why Most Products Fail [...]

[...] than happy residents? Thought leadership – If you’re on the cutting edge in your business niche, your videos can position you as a leader. You can speak to new technology or [...]

[...] at a time. Your company’s video marketing content can establish you as an expert in your business niche. Here are some questions to consider: What do you do better than everyone else? Why should [...]

[...] products and services in the marketplace. Position your boss as the expert in your business niche. 3. Convey complex information If you offer a product or service that is complicated, it may [...]

[...] Peter Tapling, CEO of Authentify talks about how the Target data breach of 2013 has brought to light a looming problem with data security in the US. He explains [...]

[...] Peter Tapling, CEO of Authentify talks about how the Target data breach of 2013 has brought to light a looming problem with data security in the US. He explains [...]

Worst Mistake Leaders Make_1_Final [...]

Best Advice_1_Final [...]

[...] of different models to help them decide. A company that’s looking to improve mobile marketing will watch a video about the benefits of going mobile. Testimonials – Let others tell [...]

[...] plays, drop off spots, hot spots, social media engagement, and conversion rates. Tracking video analytics will show your boss which videos are increasing sales and moving your marketing in the right [...]

You know your company should be using video content as part of your marketing and brand strategy. Your peers know you should be using video. But, how [...]

[...] story? Find what makes your company interesting, innovative, or unique and develop great, content-driven video. And then, find another thing that makes you special. You can always create more videos! [...]

[...] to take away from the video? Let’s face it – we really do want to sell with our video content marketing. While your video may not have a direct call-to-action, you still want viewers [...]