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FOR MY NEW POSTS PLEASE VISIT http://georillas.com/blog/
New posts on location based marketing are in my updated blog http://georillas.com/blog/ Thank you for your support and comments Claudio
Check-ins, Location Based Marketing and the F’ word
Check-ins, Location Based Marketing and the F’ word - exploring the motivation behind checking-in. Why are people sharing their location? a FUN Framework...
Happy Holidays and Prosperous New Year – The LBS Way
My best wishes of peace and prosperity.
Check-in and Location Based Marketing – Lessons from the future
Check-ins, badges, Mayors, stamps on passports, rewards, and other "new" Location Based Marketing concepts are flooding the net as the latest trend. While...
When Aesop downloaded an app and tried to navigate indoors…
Everybody speaks about Indoor Navigation, and most of them refer to a completely different concept. What is Indoor Navigation? What are the risk on confusing...
So Facebook added Location. What’s next? Location Based Services for marketers 101
We live a mobile lifestyle in which immediate contact is important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity...
Indoor Navigation: The new Gold rush? Part-2 – Ecosystem and opportunities.
Is Indoor navigation a viable business? What are the main business factors that will determine the broad adoption and success of indoor navigation solutions...
The Mobile Marketing Revolution and Location Intelligence – Seminar at Versailles
Over 120 persons RSVP to the VBC event in Miami I’ll post my comments here after the event. If you had the opportunity to participate, I’ll appreciate...
How location will enable milking more money from Social Networks
Location Based Information and social networks Why is location changing the business of social networking? Because it is the missing link between virtual...
Location Based Services: The new mobile treasure map in Latin America
How location based services are opening new opportunities for operators in Latin America - article published in the TM Forum Latin American newsletter...
Twitter and Maps – Locating your followers one tweet at a time
Three weeks after of the official Geotagging API release I made a quick search looking for applications that use a combination of Twitter and maps. Here...
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