Bang Consulting Blog

2014-07-09

In a recent post I promised I would share tips from time to time to keep you legal. This particular one is very common, and can be easily remedied… ...

2014-07-07

Today we are going to look at an expression that I know I have mentioned quite often: Segmentation. Whilst this a term that could be used across many...

2014-06-30

USP is an acronym or expression that we hear banded about quite often these days. And indeed, it is another one of those terms that seems to be used across...

2014-06-26

Don’t worry – I’m not going to get all heavy on you. But this is one of several posts I am going to write to make sure you are protected and operating...

2014-06-23

Today, I want to share with you another term – PEST analysis. Like the SWOT analysis this can be used throughout business, not just marketing, but it...

2014-06-16

I have introduced a new category to the blog, wanting to help you wade through the somewhat complicated language often associated with marketing. Whilst...

2014-06-06

How often do you take a look at the journey a potential customer makes to do business with you? If the answer is never, then I’d like to suggest...

2014-05-23

Buying a car is a big decision. Other than buying a house, it’s the biggest purchase most of us are likely to make. And for the majority of people...

2014-05-07

Are you scratching your head now? What exactly do I mean by okey cokey syndrome? This is the term I use when businesses are so excited by their equipment...

2014-04-28

Are you confident that you have talked to all of your customers about all of the services you provide? No? Don’t worry, you are not alone. The...