Bhatnaturally

[...] films there is no link to the thematic advertising at all Another observation is that while ad agencies are involved in long format ad films, specialist creative, digital & production houses are [...]

[...] great advertising for a poor product will only hasten the demise of the product. Very often, ad agencies struggle to anchor on a meaningful differentiation in a brand and end up with advertising [...]

[...] Goafest is likely to be a dull affair this year, with some leading ad agencies opting out. Industry observers and journalists have written about the problems facing the [...]

[...] At one level, advertising is creativity with commerce. The creative ideas developed by ad agencies help businesses drive awareness, sales and build brands. We are all familiar with ads peddling [...]

[...] . Agency: Leo Burnett, Berlin Via. You might like these too: 31 examples of great craft in print ads 15 new print ads with great idea and execution 11 Print Craft winners at #Epica2014: execution [...]

[...] . It is a challenge to tell such a story effectively and with a business purpose to boot. Print ads too tell a story, but without the aid of audio-visual impact. I feel it is doubly [...]

[...] Years ago, when working on Direct Response ads for clients, coupons in print ads and response cards in direct mailers were the order of the day. The success of the campaign [...]

[...] I love print ads. I follow a lot of sites which showcase new creative work – with digital work (YouTube films, [...]

[...]   Agency: Ogilvy & Mather, Vietnam 6. Attix Roof Storage Lovely use of media space. A creative idea rooted in consumer understanding: a large proportion of West Australian homes don’t [...]

[...] The premise: dramatize the toughness of Toyota Hilux. The creative idea: ‘Not everyone can own a Toyota Hilux – the unbreakable Hilux demands an equally unbreakable [...]

[...] memorable or effective campaign. The tech must be seamlessly integrated with strategy and the creative idea. The same has been true of any creative element since the beginning of advertising. A few [...]

[...] and Warsaw and put together in 24 hours. Remarkably it is a traditional PR agency behind this creative idea. Talk about lines blurring. I thought the Bengali translation was a bit off though? Anyway, [...]

[...] truck loads about it. The common streak of the opinion pieces: Apple has lost its mojo and the ad agency is paying a price. Read Part 1 of my thoughts on this and related […] [...]

[...] The best instances of great client-agency partnership is when the ad agency goes beyond the role of a creative services provider and becomes a true business solution [...]

[...] advertising professionals as specialists? Will they ever? There was a time when the CEO of the ad agency had a strong equation with the client-side CEO (who was hands on too with the advertising [...]

[...] – packaging design, social media, app development etc., have already been taken out of an ad agency. I hope ad agencies don’t lose out on long format brand films like the ones made by TVF for [...]

[...] Discovery Sport. Their journey through UK is captured in a series of films and shared across digital media. The website showcases great places to explore, while a set of digital films chronicle the [...]

[...] surprisingly, it is smack bang on about the product. It also leverages what works well in the digital media from a share-worthy point of view: cat videos. Combine the two and you’ve got a compelling [...]

[...] Of late there’s been some debate about long format ad films made primarily for digital media. It’s not a new phenomenon – while ad films meant for TV are routinely :30 or :45, it’s common [...]

[...] consumer trends and behaviour. A good grasp of such trends has an impact on marketing and advertising campaigns. A lot of product & marketing innovation occur when marketers understand big trends [...]

[...] sequels have failed to match the original. That’s the trouble with success. Ditto with advertising campaigns. The campaign for the second year of Vodafone Zoozoos would have invariably evoked a [...]

[...] -driven messaging) but about action…being of some value to the consumer. The best of advertising campaigns have been about brands doing something and getting consumers to talk about it in new [...]

[...] these: Carulla: Shutter Billboards This is a bit of the classic old-world usage of traditional media. According to the case study: ‘supermarkets Carulla needed to communicate in a [...]

[...] of late – three big brands have released long-format ads supported by activity in traditional media and social networks. Max Life has created the Second Chances campaign with a message: [...]

[...] do but more often than not telling a compelling brand story in :30 or under is ideal on traditional media Aside from this long format ads, there is another kind of long format films on digital media [...]

[...] How can startup advertising agencies stand out from the clutter? Fact is, there are truck loads of small advertising agencies, [...]

[...] . Long copy print ads must be viewed in that context. Also, creatives who write copy in advertising agencies are not used to long form writing. They are likely to be digital natives and are [...]

[...] . A few years ago, the term ‘creative technologist’ came into being in some advertising agencies. It was a function of realising that advertising today is about ‘art, copy & [...]