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[...] -time. When consumer feedback is available instantly it should be analyzed instantly and channel management and distribution should be adjusted to reflect audience reception. Effective audience [...]

Content must be customized to unique channels without sacrificing consistency. Developing a strategy to publish content to a target audience across m [...]

[...] consistency. Developing a strategy to publish content to a target audience across multiple social media channels requires flexibility.  If a campaign does not properly construct content uniquely fit [...]

[...] Locate online target audiences where (and when) they’re social. Social Media is evolving constantly.  Audiences [...]

[...] ones every day. Some networks are fleeting and some are constant.  Developing a social media content strategy begins with efficient and accurate audience discovery.  Where and when they are [...]

[...] social, and so like a conversation, testing audience response can happen in real-time. When consumer feedback is available instantly it should be analyzed instantly and channel management and [...]

[...] by channel. Studies have shown that Twitter’s restricted brevity and primarily one-way broadcasting makes irreverent content less offensive because the audience understands the [...]

[...] full context.  On Twitter, audiences tend to be less judgmental of content that amounts to digital graffiti.  Conversely, studies have shown Facebook content tends to be judged more harshly by [...]

[...] channel management and distribution should be adjusted to reflect audience reception. Effective audience testing will lead to better content strategy.   [...]