Paul Skah

[...] ”. You can’t impress your customers without knowing them inside out. Learn marketing from Tyler Durden. [...]

[...] The fact that you have a great product does not mean you have good brand as well. Strong brand requires maintenance and summer is a great time for making sure everything is in place there. [...]

[...] know so far.” The concept of a “single-serving friend” should be guiding you into building a strong brand. Because we live in a world where more and more things are treated as single-serving or [...]

[...] The second article in the series on brand skeleton. The first one is here. The brand should have its motto but it’s not what you think. A motto [...]

[...] following articles will let you check your brand’s condition. This method is called brand skeleton and we use it often with our customers. Today the first part: the brand’s story. The [...]

[...] to others, in the possibility do define myself through the experience. Even if not every roller coaster designer wants to call this process storytelling. [...]

[...] most important elements of a brand is the ritual. And I would like to tell you today about national rituals. Ritual is a repeated activity that — through its repetitiveness — becomes familiar and [...]

[...] … I’ve stumbled upon a company’s website recently. It’s a local internet, TV and phone provider. The website shows the company’s services, there’s a huge banner saying “NO- [...]

You probably know the old saying: “You will never have the second opportunity to make first impression.” Like many “folk wisdom”, it is also u [...]