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[...] the U.S. population--expected to own mobile phones by year’s end, according to eMarketer, mobile advertising is the next logical place for companies to spend ad dollars. To be sure, they are taking [...]

[...] targeted. In reality, brands know it is a case of when rather than if they will invest in mobile advertising because this is the direction that marketing is moving in. RTB online has become a growing [...]

[...] activity. However, being connected has stepped up a huge amount, and with the increase of mobile advertising, marketing has never been such a competitive environment. The following stats are just a [...]

[...] ) of 65 percent to € 6.5 billion in 2017. This will then correspond to 32.8 percent of all mobile advertising and marketing. This means that location-based advertising and marketing will represent [...]

            All advertising channels have positive and negative attributes, but mobile is a medium which is becomi [...]

[...] , but it’s not the only one, and it can be misleading.” For Stuart, getting bullish on mobile ads is pretty cut and dry. “Same budget, better results. It’s that simple. You are guaranteed [...]

[...] , their mobile devices. So the consumer health care products giant has launched a mobile ad for the antacid-with-breath freshener, complete with a coupon, for the iPad and iPhone. “ [...]

[...] ‘Generation C’ has brought to light. 47% of respondents indicated they have clicked on a mobile ad in the past 3 months 54% made a purchase from a mobile device in the last 6 months. Of [...]

[...] The demand for mobile inventory has increased considerably, despite the fact that it costs roughly 70% more than desktop [...]

[...] occurred primarily due to an unexpected surge in mobile spending. While some sellers of mobile inventory, such as Facebook and Pandora, have figured out how to make money from mobile, the majority [...]

[...] by global advertisers. They have stated “The world’s top brands have embraced Facebook mobile advertising and we expect the channel to become increasingly competitive as new devices, like those [...]