Copygrad

2018-06-14

Earlier this week, IHOP announced that it changed its name to IHOb. The International House of Pancakes became the International House of Burgers: They...

2018-04-18

If your company lasts long enough, one thing is certain—it will eventually go through a rebrand. (Unless you’re Craigslist.) And OK, other things are...

2018-02-08

There’s been something about the way Apple is promoting its new smart speaker, HomePod, that I can’t quite put my finger on. Tim Cook set the tone for...

2018-01-11

If you buy clothes online, you’re probably used to the dread that gathers in the pit of your stomach when you see this section of the page: Which size...

2018-01-02

For a long time, people (including me!) have fawned over the fun, delightful bits of copy MailChimp sprinkles throughout their product and marketing assets...

2017-10-26

A few weeks ago, I was reading back through Clayton Christensen’s classic book on disruptive innovation, The Innovator’s Dilemma, when a thought struck...

2017-09-14

Every now and then, you come across a company whose copy can only be described as swipe-worthy. By swipe-worthy I mean that almost anytime you see them...

2017-08-17

The other day I saw a tweet that instantly made me want to check out a product: Specifically, the part that says “getting random Kindle highlights each...

2017-07-31

Unpopular opinion alert: I think BuzzFeed is a really smart company. Yes, the company that built its reputation on listicles, clickbait headlines, and...

2017-07-18

You don’t have to be a basketball fan to recognize this man: That’s LaVar Ball, the guy who, over the past year, said he could beat Michael Jordan one...