Short articles, prevailing on the channel, can be a good choice for 'Coupon Dad' if they’re going to gain their audience’s sympathy with brevity. Also, there are medium-length pieces making up more than a quarter of all articles.
'Coupon Dad' mostly contains texts of a basic readability level which may show their aim to reach a wider audience. Besides, there are a smaller number of articles of intermediate readability.
Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up just a small amount of all its content.