Covert Copywriting

2015-09-14

This week’s quote is a lesson from ‘The Brand Gap’ and ‘Zag’ author Marty Neumeier. The point is clear, you can have an idea of what your brand is, but...

2015-04-20

It can be a soul-destroying experience to pump time and money into creating a killer blog post only to see it disappear into the great tumbleweed-strewn...

2015-03-04

It’s a question that crops up time and again, so it’s time to explain the theory. Covert Copywriting is the written form of covert hypnosis, a powerful...

2015-03-04

Hear that gossip round the coffee machine the other day? The chat about that website with the professional tone? It was middle of the road, the spelling...

2015-03-03

The international copywriting agency, The Copywriter Collective, is an old contact and this well-respected Dutch-based company that supplies copywriters...

2015-03-03

This highly technical blog post was one of many for Everest, Reading. I didn’t always understand it, but a good writer knows to ask the questions you...

2015-03-03

HSBC Named the World’s Most Valuable Banking Brand as European Banking Brand Values Plummet 07.02.2012 HSBC Named the World’s Most Valuable Banking...

2015-03-03

You can read the full article online and see me on video here. Sideways Challenged – Driving on Ice There’s that sinking, horrible moment when I know...

2015-03-03

This is one of many ghostwritten blog posts for recruitment firm Coburg Banks. The company directors put their names on the pieces, which is as it should...

2015-03-03

US parts supplier VW Parts Vortex wanted to inject some excitement into their web page, so they turned to me to write about 10 of the maddest turned Audis...