ShellShock UK

[...] the key to it’s viral success: competitiveness, escapism and belonging. Wikipedia describes viral marketing as: “Viral marketing, viral advertising, or marketing buzz are buzzwords referring to [...]

[...] new ground can often be the route to only mediocre acceptance, not great success. In The Tipping Point by Malcolm Gladwell (an excellent book I highly recommend) the phenomenon of trends is [...]

[...] talks about the impact of influencers, mavens and connectors in his brilliant book The Tipping Point. He illustrated how to maximise viral by using the key people in your target group to spread [...]

[...] Creative Mornings, Teux Deux and Tattly all as side projects after needing more than just her client work. The projects Tina worked on then began to generate incomes of their own to the point that she [...]

[...] Link Building reading list newsletter but put this on hold when I had to focus on client work (gotta pay the bills). I’m planning to bring back my newsletter very soon with a focus on [...]

[...] The example always wheeled out in these cases is the mega brand that is Apple. I have been an Apple user since 1989 and have stayed devoted, not just because it was the computer of choice for the [...]

[...] ability Level of data trust and sharing online Their brand associations (are they an Apple user, do they shop at Asda or Tesco?) Media and news outlets Create a story for your persona – [...]

[...] tool. Source You can download a PDF of a detailed buyer persona here… Where to use your persona Your persona should be used to inform all marketing channels and can improve on analytics, PPC, email [...]