Cross Device and Cross Platform Advertising

[...] ;In the realm of display advertising, industry jargon includes banner ads, rich media, and interstitial ads.  In this blog we’re going to focus on the last of these, interstitial ads. [...]

[...] or tablet–not as much as the advertisers would like. Well, the whole appeal behind digital marketing is that it’s supposed to increase your ROI and utilize your mobile advertising budget [...]

[...] ;ve probably heard about geo-targeting, or location-based targeting in the realm of digital marketing.  If you haven’t, it’s essentially utilizing GPS tracking to gauge [...]

[...] the ad, it opens up a new window and does not interfere with original browsing experience. Digital marketing, like any other tech-infused industry, is constantly evolving and building upon current [...]

[...] way to really amp up usage of your company app is to offer discounts exclusively through mobile coupons.  Look around you–everyone is constantly staring at little screens in front of [...]

[...] your ads more effective and increase your marketing ROI. So what are the benefits of behavioral targeting? Without further ado: 1.) Knowing your customer Granted, having a virtual cookie [...]

[...] one set of items to another. 4. Verbatim Effect The amount of stimulation we receive from TV, mobile apps, our tablets, etc. can be overwhelming.  From music to flashing EDM concert-esque light shows [...]

[...] bigger challenge because your coupons are competing with the cornucopia of enticing graphics on mobile apps and websites. We’re not saying you should throw every Photoshop bell and whistle onto [...]

In this whole cosmic arena of digital advertising options, types, and techniques, understanding all the terminology and concepts can be a Herculean fe [...]

[...] behind digital marketing is that it’s supposed to increase your ROI and utilize your mobile advertising budget more efficiently.  However, unless you strategically advertise on mobile [...]

[...] an established firm in the industry, the e-commerce aspect of your company can benefit from digital advertising targeting tools, namely retargeting across devices and platforms. What exactly is [...]

[...] .  Now why on heaven’s Earth would anyone want to opt out of this trend in digital advertising? Well, because it can be a tad creepy.  Not creepy as in someone you never talk to [...]

[...] for a solid advertising foundation. Once this is down, you should connect with fans and potential consumers via multiple ads and Facebook’s targeting options, which allow you to choose who will [...]

[...] . Success Stories This method also goes in line with building trust among you and your potential consumers.  If you yourself mention how effective/helpful your product or service is, this very [...]

[...] you see a full-page ad.  This as, sometimes referred to as prestitial, is an interstitial ad. Instead of displaying on a webpage like traditional ads, it’s the in-between ad [...]

[...] placed to increase user engagement. In an ideal world, every banner, rich media, video, and interstitial ad would be clicked on and used as a means to purchase a product or service.  However, the [...]