Customer Checkpoint

2014-02-25

Over the weekend, my wife, daughter and me decided to walk to a local pub for lunch. I knew this pub was always very busy, so I quickly made a reservation...

2014-02-17

Today, I wanted to share this experience from the weekend. I was out shopping with my family and we walked into a well-known high street shoe retailer...

2014-02-12

OK, let’s take a step back for one minute. Most businesses start with a vision, then you turn the vision into a mission, then you develop your company...

2014-02-10

A few weeks ago I filled in a customer feedback form in a coffee shop I frequent. I did it because I want them to succeed. Today I received a reply. ...

2014-02-03

Last week I talked with three businesses, which all had one thing in common, all their focus was on the money. The problem was, by focusing on the money...

2014-01-25

If you are trying to delight everyone this post is for you. Here goes Stop trying to delight everyone and focus. Focus on delighting the niche segment...

2014-01-20

Big retail stores spend a fortune on window displays they know the importance of getting it right, but with some thought you can do it for a fraction...

2014-01-15

Businesses that focus on selling the experience are winning more advocates and increasing their profits. Many businesses have great products or services...

2014-01-13

It’s the little things we do, which can have a big impact on a customer. It can be ….. A smile and a warm welcome, which puts a customer...

2014-01-06

20 tips you can act on today! 1. Map out your customer experience in full detail. 2. Pay attention to the little things, which will make a difference...