Dan Russell

[...] I’ll lose sight of? I was hoping you would ask.  Fortunately, if you have Google Tag Manager, this test is quite easy.  First I need to lay out a few assumptions: You’ [...]

[...] passing in a virtual page path (e.g., /home). Now let’s say you want to implement Google Tag Manager to take advantage of the flexibility of being able to fire Google Analytics as well as some [...]

[...] One of the neat features of Google Tag Manager is the ability to fire a tag or some custom JavaScript to only a certain percentage of your [...]

[...] WordPress Thesis theme (as this site is), you may be wondering how to properly implement Google Tag Manager.  The built in Thesis option for scripts places scripts such as Google Analytics at [...]

[...] of a client’s site is loaded, you can pass the client’s GA Profile ID into the GTM data layer. First, create a macro to hold the client’s GA Profile ID in GTM:     Now [...]

[...] version of the container so I can inspect the gtm.PageError object that will be pushed to the data layer when a JavaScript error occurs.  To do this, I’ve created a simple test page with a [...]

[...] populated with my {{uid}} macro which is the customer identifier that is passed to the data layer when a user is authenticated.  What I didn’t realize is that when the user [...]

[...] ’ll create a new Google Tag Manager macro that watches for a virtual url to appear in the data layer.  Note: If you aren’t sure what the data layer is or how to implement one, take a [...]

[...] would do this in classic Google Analytics.  Before long Ruth asked how to do this in Universal Analytics and finally in Google Tag Manager.  I thought it would make sense to post it here as [...]

[...] Google Analytics won’t go away, but all future enhancements will only be released to Universal Analytics.  Justin encouraged planning for the migration to Universal Analytics now – [...]

[...] Listener to our tag container: Now that we have the JavaScript Error Listener in place with a firing rule of ‘All Pages’, I’m going to publish a debug version of the container so I [...]

[...] authenticated and non-authenticated scenarios.  For the authenticated users, you want a firing rule similar to this:   This rule uses RegEx to test that the {{uid}} is a valid GUID (the [...]

[...] Path box Click the +{{macro}} button Select the virtual url macro you created earlier Add a firing rule for the tag and choose the ‘virtual pageview’ rule created earlier Click Save   [...]

[...] the site(s) you want to test Create a new custom HTML tag with the contents shown below: Add a firing rule that fires on the home page of your site (e.g., url equals http://www.yoursite.com/) Add a [...]

[...] a new container version and then publish it.  This pushes the newly added tag to the tag container. Test!  Go to a page with your tag container and refresh it a few times.  Eventually [...]

[...] tag along with the macro and firing rule, you’ll need to create a version of the tag container and publish it.  Now it’s time to populate the data layer with a virtual url [...]

[...] 500 characters. The first thing we need to do is add the JavaScript Error Listener to our tag container: Now that we have the JavaScript Error Listener in place with a firing rule of ‘All [...]

[...] ;ll push a ‘failed’ event to the data layer.  We’ll then add another Google Analytics tag which will fire the google-analytics.com version of the script when a success or failed [...]

[...] the URL you want to track in Google Analytics) Click Save It’s time to create our Google Analytics tag to fire when a new virtual pageview occurs. Enter a descriptive name for the Tag Choose a [...]

[...] Google Analytics.  Universal Analytics will be out of beta very, very soon.  Classic Google Analytics won’t go away, but all future enhancements will only be released to Universal [...]

[...] as a custom variable.  I responded with the JavaScript code that would do this in classic Google Analytics.  Before long Ruth asked how to do this in Universal Analytics and finally in [...]

I’m an active member of the LinkedIn Google Analytics group and a fellow group member, Ruth, recently asked how to set the unique Google An [...]