Long articles are widely used on 'Deal Mama' as elaborated and interesting content can help the channel to reach a high number of subscribers. In addition there are some medium length articles making up around one third of all textual items.
'Deal Mama' mostly contains texts of a basic readability level which may show their aim to reach a wider audience. Besides, there are a smaller number of articles of intermediate readability.
Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up just a small amount of all its content.