Drip Blog

[...] will make you rich overnight. You’ll need to know exactly what marketing automation can achieve (and what it can’t) if you want to create more exciting and profitable [...]

[...] Marketing automation is continuing to evolve as it becomes increasingly popular among businesses of all sizes. [...]

[...] . Whatever your current situation is here, we need to talk about how, in particular, Marketing Automation can help you convert more trial users to paying users. Let’s get into it. We’re going to [...]

[...] Marketing automation? Inbound marketing? We’ve got enough buzzwords in online marketing to fill a Cosmo cover, [...]

[...] form of marketing automation. Remember that you heard it here first. The days of one-to-many email marketing are quickly coming to a close. We are entering the age of one-to-few and one-to-one email [...]

[...] tools around, and can provide you with a much higher return on your investment than regular email marketing. How? Well, marketing automation makes it easier for you to find out more about your [...]

[...] The world of email marketing can take years of trial and error to fully master. But that doesn’t mean you need to start [...]

[...] delivers various email communications, Marketing Automation Platforms utilizes context for email marketing, coupled with advanced messaging features and better overall customer relationship handling. [...]

[...] have it be a repeatable, automated process, too, right? That solution is now in view: marketing automation software that sends personal, educational emails, in a simplified process that’s highly [...]

[...] to take them off one marketing list, and move them onto a different campaign. With marketing automation software, this is as easy as selecting a few options via drop-down menus. Now, getting the most [...]

[...] scenario, whether it is immediately after the course ends or weeks down the road. Marketing automation software monitors each and every subscriber throughout the purchasing cycle. It starts the [...]

[...] can also be used to transform the way you market your entire business. It’s clear that marketing automation software can dramatically increase leads and profit, and provide a greater return on your [...]

[...] your emails have been proofread by more than one person before you send them out. Types of Marketing Emails There are a few different kinds of emails you might send for marketing purposes. There are [...]

[...]  used to personalize email communication (notice how these examples are not limited to marketing emails, they span marketing, trials, and paying customers): A prospect opens an email and [...]

[...] sure your links work on your mobile site Make sure that whatever links you include in your marketing emails will work on the mobile version of your website. We’ve already discussed that your emails [...]

[...] . Myth #2: You almost need a degree in engineering to get involved Reality: Marketing automation platforms can’t stay in business if it’s too hard for you to use them. Think about [...]

[...] , etc.) While both an ESP and MAP essentially delivers various email communications, Marketing Automation Platforms utilizes context for email marketing, coupled with advanced messaging features and [...]

[...] to build a relationship with them, one based on trust, loyalty and consistency. Marketing automation platforms can help you analyze subscriber activity and responses, in effect checking out their [...]

[...] are several tactics you can deploy, along with a fundamental strategy of utilizing email marketing automation for capturing, nurturing, and selling. Your mom might be collecting newspaper clippings [...]

[...] and increase the visibility of their brands across multiple platforms. Unlike email marketing automation, when it comes to social media, information needs to be shorter, more concise, [...]

[...] name. While this is acceptable, it’s not very personal. It immediately jumps out as a marketing email. On the opposite end are marketing emails that are sent from a person, with no company [...]

[...] based on the recipient’s email address. Email Design In its most basic form, a marketing email can be a text-only document, no different from the hundreds of other emails we send and [...]

[...] , age, or gender. Here are a few signs that prove it might be time to upgrade to automation marketing from email marketing… #1 – If You’re Having Difficulty “Sealing The Deal” There [...]