Medium-length materials prevail on 'Ads' that may be an effective tactic to grip their readers’ attention with a wider range of helpful content. There are also a few longer items, which can provide a deeper insight into their subjects. Moreover, there are a few short articles.
Intermediate readability level is common for 'Ads' articles as it addresses the matters that demand certain level of education to be understood. Sometimes the channel gets even more difficult by issuing pieces of advanced readability level (there are just a few of them). In addition the channel contains materials of a basic readability level, making up more than a quarter of its content.
Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up just a small amount of all its content.