Enterprise Local Marketing Blog

[...] Depth dimension evaluates the quality of location-specific information on local landing pages, and the presence of critical types of content (from name, address, and phone number to [...]

[...] of their superior overall performance, none of them included social media content on their local landing pages. These companies do a decent job with social media, in general. For example, each has [...]

[...] NatLo, one of the most critical things we assess is the presence and quality of a brand's local landing pages. A major goal of Visibility is to ensure that local landing pages are optimized for search [...]

[...] these high-performing brands: only one of the ten companies offers video content on its local landing pages. Surely, most of these brands already have produced high-impact videos that they are [...]

[...]  Are you wondering why you didn’t make Placeable’s recently released NatLo Top 30 rankings? Allow us to explain. First, you may not have been in one of the industries we [...]

[...] . The brands that we identified for their mastery of local digital marketing make up the NatLo Top 150 rankings that we released today. The brands that came out on top spanned a variety of [...]

[...] marketing channels for the holiday season. Having just completed extensive research for the NatLo Top 150, the one thing that jumped out to us was that many of the things most important to shoppers [...]

[...] represent the most successful digital marketers and are being recognized as members of the NatLo Top 30. If your brand is one of the NatLo Top 30, we would like to offer congratulations to you. You [...]

[...] the challenges.  Creating a local search strategy based on inaccurate or missing location data hampers a brand’s ability to win locally.  And if a brand is not winning locally, then it’s [...]

[...] of 20 percent, you might be feeling pretty good about yourself. But what if 10 percent of the location data contains errors or omissions—and you are losing 5 percent of the conversions you would be [...]

[...] . However, the brands have room for improvement when it comes to the precision of their location data. While the retail brands in the Top 150 as a whole had an average Precision dimension score of [...]

[...] of providing clients with tools to allow easy management and distribution of their location data. This type of data changes all the time, especially in large businesses—and incorrect data [...]

[...] This week in Placeable MarketWire: Disappearing ads, how to sell Sausage McGriddles to Millennials, subliminal logo design, [...]

[...] This week in Placeable MarketWire: Moneyball marketing, Cheerios, picky Millennials, workout trends and holographic helmets. [...]

[...] This week in Placeable MarketWire: Starbucks, mobile search, McDonald's, Instagram, growth hacking, and the creative trends [...]

[...] This week in Placeable MarketWire: Chipotle, HeartThis, Twitter+Google, Bunkr, Shake Shack, mean tweets and mobile consumers. [...]

[...] someone does some mobile housecleaning. In Part 2, we’ll look at the implications of this for local marketing and search. [...]

In Part 1, we looked at the difficulty of capturing ongoing consumer attention and engagement with your native mobile app. Given that local search and [...]

[...] data accuracy and control your local digital brand presence. Three Reasons to Invest in Local Marketing Automation Reaching a decision to invest in any new marketing system depends on making a [...]

[...] , download our whitepaper, A Winning Recipe for Attracting Consumers - The Importance of Local Marketing for Multi-Location Restaurant Brands. [...]

[...] Association (LBMA) and Placeable for an in-depth look at which brands are winning at digital marketing—and why. In compiling the NatLo Top 150 rankings, we evaluated over 1,000 national retailers, [...]

[...] and Visibility dimensions. Today we’ll share details about the third key dimension of digital marketing for national brands: Depth. During our recent NatLo webinar, Ari explained that a brands [...]

[...] Introducing Placeable MarketWire, your weekly source of news and trends in digital marketing. We comb through hundreds of articles to find the ones you shouldn’t miss. Click here to [...]

[...] few dark spots. We are entering an age of enormous potential, and one in which digital marketing skills and solutions will likely be extremely useful. Marketing as most of us have probably [...]

[...] our research, you know that we often emphasize the importance of having a properly optimized mobile locator. Well, last week, Google blogged about a new feature that makes having a mobile-optimized [...]

[...] vacationers away from the local boutiques and cafes.  Finally, your site simply must have a mobile locator and mobile landing pages. Vacationers are not running back to their hotel rooms and hopping [...]

[...] our findings are even worse, with 36 percent of companies not having a properly implemented mobile locator.  So all brands can benefit from assessing their online properties and following the mobile [...]

[...] local pages were unlikely to make it into the Top 30. We also determined if your site had a mobile locator, and what the structure of that mobile locator was. While it is better than not having a [...]

[...] pages, and mobile locators. And the industry has the second highest performance for local digital marketing with an average NatLo score of 62. However, the industry still has room for improvement [...]

[...] number twelve on the Placeable NatLo 150, a list of the best-performing brands in local digital marketing. And last month, QSR Magazine highlighted Smashburger’s strong online presence and [...]

[...] ways to think about the word “or” and the concept of options in the context of local digital marketing. First, the word “or” should come into play when presenting online offers to [...]

[...] created a scoring methodology to measure the performance of national restaurant brands in local digital marketing. These chains are the best positioned to compete in local markets, drive consumer [...]

[...] on mobile and how does a multi-location brand address them? To be discoverable by mobile consumers, you need a two-pronged strategy: 1. Optimized Mobile Local Landing Pages The mobile [...]

[...] topics. Here are a few things that tax businesses can do to better meet the needs of mobile consumers: 1)   Develop properly optimized mobile locators and landing pages for each of your [...]

[...] MarketWire: Chipotle, HeartThis, Twitter+Google, Bunkr, Shake Shack, mean tweets and mobile consumers. Click here to subscribe to Placeable MarketWire and it'll magically appear in your inbox [...]

Since launching the NatLo 150, we’ve had in-depth conversations with brands that are anxious to either make it on to the list or improve their ranki [...]

Burger chains had a banner year in 2014. According to NPD, a foodservice market research company, burger servings at U.S. restaurants increased by thr [...]

Last week we started taking deeper looks into the retail sub-categories of the NatLo Top 150, covering Drug Stores and Grocery Brands. Each offered va [...]