Marketing, Growth, Startup and Technology Essays

2017-08-11

In 2010, on a trip to Beijing, China, Mike Duke did what 100 million other people around the world do each week: he stepped into a Walmart to go shopping...

2016-08-01

There isn’t much to do in Maspeth, NY on a weekday afternoon. Nestled next to an expressway on the outer Brooklyn-Queens border, Maspeth’s defining feature...

2016-04-27

Two of my favorite books on communication are Luke Sullivan’s Hey Whipple Squeeze This – A Guide to Creating Great Ads and Al Ries’s Positioning: The...

2016-03-30

I have a new theory — call it a prediction — about the future of influencer marketing. Recently, Instagram has been meeting with some of its latest advertisers...

2015-09-06

This essay originally appeared on Percolate. Brands want to be chosen by customers, and marketing as a discipline is aimed at increasing that likelihood...

2015-03-12

This essay originally appeared on the Percolate Blog. Social is entering a new era in the history of its communications potential. In doing so, ‘social...

2014-12-23

This article originally appeared on the Percolate Blog. The best brands are built to last a lifetime. GE’s existed for over 118 years, IBM recently celebrated...

2014-09-29

The average person now consumes twelve hours of media, checks their phone close to 110 times and sees an estimated 5,000 marketing messages each day....

2014-08-17

I’m Chris, I’m 29, and this is the most honest thing I’ve ever written. In the first let’s say (hope?) third of my life, I started three companies, visited...

2014-05-23

I’ve spent a nontrivial part of my last two months at Percolate focused on hiring growth engineers — software developers who are passionate...