Featured Articles on Outdoor Industry Association

[...] spending from programs that reward only purchase behavior to ones that reward activities. Outdoor retailers and manufacturers have the opportunity to earn consumer loyalty by serving as the [...]

[...] , prefers to camp, and in general likes to be active both indoors and outside.” Outdoor retailers and manufacturers can’t ignore this lifestyle shift among young consumers and must [...]

[...] ’s lives in an experience that no one has delivered yet,” commented Schectman. Outdoor retailers have the opportunity to transform their store environments into experiences. Hosting [...]

[...] companies will spend $189 billion over the next five years on building mobile apps.  Outdoor retailers and manufacturers have an opportunity to build brand connections with consumers by [...]

[...] photo sharing: Photo sharing has also enabled retailers to connect with consumers in-store. Urban Outfitters runs in-store photo contests to allow consumers to play an active role in the brand and to [...]

[...] online. (Bazaarvoice 2013 study) Favorite brands among Millennials who are doing this well: Urban Outfitters invites Millennials to submit photos of themselves wearing their clothes. Their website [...]

[...] offers, new products and sales top-of-mind for those who may not have time to check e-mail. Urban Outfitters added a news feed feature to its mobile shopping app that has successfully generated repeat [...]

[...] around outdoor adventure to engage today’s active lifestyle and outdoor enthusiasts. Urban Outfitters’ new “Without Walls” concept houses iconic outdoor performance and [...]

[...] $1.1 trillion store sales were influenced by the web.  In response, retailers are creating mobile apps to allow shoppers to scan products to get more product information. For example, Walmart [...]

[...] More than half of the U.S. population (60%) owns a smartphone, and is actively looking for mobile apps that enhance their lifestyle. With consumers’ lives becoming more busy and hectic, they [...]

[...] with personal preferences allow for further personalized communications.  Investing in mobile apps, mobile websites and mobile search to engage consumers is often offset by the incremental sales [...]

[...] want retailers to make it easy, fast and convenient to get what they need, when they need it. Favorite brands among Millennials who are doing this well: Amazon.com is Millennials’ third favorite [...]

[...] they try to buy products that support causes or charities. (Barkley 2013 Millennial Study) Favorite brands among Millennials who are doing this well: Patagonia launched “The Responsible Economy& [...]

[...] companies should offer more ways to share their opinions online. (Bazaarvoice 2013 study) Favorite brands among Millennials who are doing this well: Urban Outfitters invites Millennials to submit [...]

[...] . According to a recent study by Responsys, 57% of consumers downloaded apps from their favorite brands and 71% of them are Millennials.   With millions of consumers engaging with mobile apps [...]

[...] Markets: Unlocking Growth with Digital,” growth opportunities for engaging with Millennial consumers will increasingly emerge outside of a company’s traditional business strategies. [...]

[...] live happier, healthy lifestyles.  With authenticity being such a strong value for Millennial consumers, outdoor retailers have a real advantage in winning their affinity for delivering the [...]

[...] over mainstream retailers.  With authenticity being such a strong value for Millennial consumers, outdoor has a real advantage in winning their affinity for delivering the active [...]

[...] drivers (health, fitness, adventure, relaxation, protecting the environment, etc.) among outdoor consumers, emotions and experiences that are evoked by their products, and/or a clear and inspiring [...]