Franchising World Magazine

[...] . Cultivating the Relationship Establishing and maintaining positive relationships within a franchise system takes a sustained effort.  It can not only be arduous at times, but also overwhelming. [...]

[...] could lead to franchisees that are less prepared. Translation: brand dilution of the franchise system. Simply because franchisees have experienced historical success in a franchise system does [...]

[...] Each franchise system has a reputation, whether or not it helps shape that reputation. By Keith Gerson, CFE Glass, [...]

[...] get the funding they need quickly, safely, and economically, so that you can grow your franchise system. Two Ways to Obtain an Equity Injection for an SBA Loan A common question we are often asked [...]

[...] IFA and its members make an impact on California lawmakers. On March 4, the International Franchise Association brought together more than 25 member-franchisors and franchisees for its second [...]

[...] , franchise executives from around the world were headed to Southeast Asia. The International Franchise Association, in partnership with Franchise Times and the U.S. Commercial Service, led a [...]

[...] prospective hackers that their online actions have real-world consequences. The International Franchise Association is working to increase cybersecurity awareness in the franchise community. The [...]

[...] affairs, grassroots advocacy & multi-unit franchisee engagement for the International Franchise Association. Roskam, Peter (R-IL-06) $5,000 Ross, Dennis (R-FL-15) $3,500 Rothfus, Keith (R-PA- [...]

[...] Exceptional customer service enables an underdog franchise brand to use public opinion to boost the perceived value of its merchandise. By Sherri Fishman, CFE [...]

[...] Lessons learned and a list of projects can help you build a new franchise brand. By James Thomson The Internet has transformed the franchise sales process forever.  There is [...]

[...] Lessons learned and a list of projects can help you build a new franchise brand. By James Thomson The Internet has transformed the franchise sales process forever.  There is [...]

[...] -referenced with the smartphones that received an ad from a mobile campaign. This gives the franchise brand a good metric on the number of customers who visited the location after seeing the ad on [...]

[...] execute, perform more efficiently and improve their bottom line. The commercial cleaning franchise industry is a great example of how people and processes have performed to be on the high-side of the [...]

[...] Conference in Las Vegas, which has quickly developed into a must-attend event in the franchise industry. International Expansion With more than 150 U.S. embassies through their Foreign Commercial [...]

[...] it’s easy to see why these two topics are on the short list of what is trending in the franchise industry today. When did the subjects of franchisee engagement and franchise support rise to the [...]

[...] companies to utilize these trade shows to introduce or re-introduce their brands in the franchise industry. The key element is to clearly define goals and have a well-thought-out expansion plan. [...]

[...] any payment whatsoever. (binding, probably but check to be sure) Even when international franchise agreements are governed by foreign law and elect foreign jurisdiction, the delivery of the FDD to a [...]

[...] If passed in its present form, virtually all noncompete provisions in franchise agreements with franchisees located in Massachusetts could be rendered null and void. On April 10, [...]

[...] . Changing a rule in some franchise systems can take 10 years — you add the new rule into franchise agreements as franchisees renew. There is a way to work around this issue: the franchisor can give [...]

[...] regardless of geographic location. This includes their experience on social media.  Most franchise agreements provide that franchisees may not use any advertising materials not previously approved by [...]

[...] charities in our local communities, we began to realize something very important:  Franchise businesses are engaged in charitable and community support activities each day in thousands of [...]

[...] professional style videos more practical than ever before. Here are three great ways for franchise businesses to leverage the power of video in your digital content marketing strategy: Capture the [...]

[...] the threat of these kinds of attacks. If victimized by an electronic criminal, franchise businesses can sustain substantial damage. Vital customer and employee records could be lost [...]

[...] by the franchisor. 3.What will the consumer experience be like?  When interacting with franchise businesses, customers expect a seamless brand experience regardless of geographic location. This [...]

[...] - to-action were tapped. “Redemptions” is the number of coupons redeemed at your franchise location. Metrics about the campaign’s impressions and taps are provided by the ad network, [...]

[...] helps them to get a feel for the culture, commitment and daily operations of running a franchise location(s). It also creates the opportunity for prospects to ask candid questions with honest [...]

[...] helps him to get a feel for the culture, commitment and daily operations of running a franchise location(s). It also creates the opportunity for prospects to ask candid questions with honest [...]

[...] to know if a mobile advertising campaign was actually successful in driving people to a franchise location. With beacons, a smartphone that enters a store can be cross-referenced with the [...]

[...] earlier in their buying process. In franchising, content marketing may be focused on franchise sales, operations, product issues or consumer lifestyles. Creating articles, blog posts and white [...]

[...] . (LinkedIn) The Internet and referrals were responsible for nearly 3 in 4 (74 percent) of franchise sales in 2013. (2014 Franchise Development Report, Franchise Update Media) 40 percent of social- [...]

[...] programs to increase brand awareness and preference.  As mentioned, the Internet has changed franchise sales for good. It’s also fundamentally altered the way consumers search for new products and [...]

[...] programs to increase brand awareness and preference.  As mentioned, the Internet has changed franchise sales for good. It’s also fundamentally altered the way consumers search for new products and [...]