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How Product Differentiation Helps Your Brand Stand Out and Makes Customers Take Notice
Whether you operate in the B2B, DTC, or ecommerce space, one thing is certain—there’s a lot of competition out there, and things are only getting more...
Why Your Brand Needs an Integrated Marketing Strategy
Marketing teams spend a great deal of time coming up with strategic approaches to increase engagement and campaign conversion rates. Strategies include...
Programmatic Advertising: All You Need to Know
Looking to get your ads seen by the right eyes at the right time? Programmatic advertising can optimize your ad targeting and timing to precision using...
What is Customer Segmentation?
Customer segmentation provides brands with critical insights into the specific needs and preferences of different customer groups. A better understanding...
New Feature: Capture More Leads and Boost Conversions with Instapage Popups
Although popups have had a bad rap for years, they work—this is probably why you still see them popping up everywhere. When designed with the right message...
New Features: Conversion Tracking and Attribution Enhancements
2023 was a challenging year for marketing and growth leaders everywhere. With each advertising dollar constantly under scrutiny, we were expected to demonstrate...
Everything You Need to Know about Google’s Search Generative Experience (SGE)
The past year has been transformative for AI in almost all aspects of marketing and tech—from data analysis to image creation and content generation....
Now Scrolling: Interactive Carousels to Delight and Convert Your Visitors
Since joining the airSlate family in September 2023, we have focused almost exclusively on product updates to upgrade our platform by offering industry...
Introducing a New Home Page Dashboard for Instapage
At Instapage, we’ve always been committed to listening to our customers and improving their experiences within and beyond the Instapage dashboard. We...
What Is Direct Response Advertising?
Have you ever abandoned purchasing a product online because it’s a next-paycheck purchase? Only to later discover that the product is stalking you everywhere...
Instapage’s State of AI Marketing Report [The Trends, Tools, Processes, and Challenges]
2023 was a landmark year for AI. It started with a red-hot surge in AI advancements leading to subsequent adoption across various sectors, including marketing...
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