Fyber Blog

[...] a fully compliant version of the SDK. No changes needed at this point. What about my mediated ad networks? Since you are not only using Fyber’s SDK but also the SDKs of mediated ad networks, we [...]

[...] through Apple’s iOS developer library. What about Fyber’s SDK & the adapters for mediated ad networks? The Fyber SDK (6.5 or newer) and our mediated ad network adapters already include 64-bit [...]

[...] geographic location. With increasing demand for advertising, it is getting more difficult for ad networks to provide sufficient fill rates for your traffic, leading to a large number of ad requests [...]

[...] have many choices for ad monetization, from selecting the right demand partners among ad networks, agencies, DSPs, and ad exchanges, to finding the perfect ad formats with videos, interstitials, [...]

[...] shifts in how developers changed their ad monetization strategies: It became more common for app developers to integrate several ad networks in an attempt to increase fill rate and eCPM, since no [...]

[...] 6.1.2) with support for the Google Advertising ID. Therefore, we strongly encourage all app developers to upgrade to our latest SDK. Apps using any ID other than the Google Advertising ID for [...]

[...] , empowering, and unifying. It’s our mission to provide innovative solutions that empower app developers to build the smartest ad monetization strategies possible by unifying today’s fragmented [...]

[...] a subsidiary, and together we will continue to build the best mobile supply side platform for app developers. This is the start of the next phase of our evolution at Fyber, and we’re grateful to be [...]

[...] value from every user. Providing user data Before getting started, please ensure that your Fyber SDK is up-to-date. To set up User Segmentation, you must use Fyber SDK 7.0 or newer. Through the [...]

[...] Fyber SDK 7.1 is now available for download through the Fyber developer portal. Let’s take a look at what’ [...]

Fyber’s latest SDK 7.0 (for Android, iOS, and Unity) is now available for download through the Developer Portal. Let’s take a look at what’s new [...]

[...] , but to take advantage of them on Android, please ensure that your app is using Fyber SDK 6.5 or a newer version (download our latest SDK). For any additional questions, please [...]

[...] New Year and into January, rather than focusing only on Christmas. So have a chat with your Account Manager to discuss if you should adjust your user acquisition strategy based on the countries you [...]

[...] if there are no other priority rules in place. If you have any uncertainties, your account manager will be happy to help. We hope this makes your lives just a little easier! [...]

[...] .google.com/about/developer-content-policy.html As always, please feel free to contact your account manager with any questions.   Sincerely, The SponsorPay Advertiser Team [...]

[...] to update you as soon as it’s available! For any additional questions, please contact your Account Manager. [...]

[...] 1 are shown before high-yield ads from Network 2. The problem is this: the later ads in this ad network’s sequence are likely to have a much lower yield than the network average on which the [...]

[...] for multiple ad networks is a time-consuming task. In response, SponsorPay is launching our Ad Network Autopilot, a key feature of our mediation solution that helps developers automatically optimize [...]

[...] have partnered with by comparing how many and what type of purchases are being sent from each ad network. Tutorial/Level Complete As I mentioned earlier, not every in-app event will be relevant to [...]

[...] has been awarded a spot on the list. VentureBeat notes that SponsorPay is “the easiest ad network to install and deploy,” and that advertisers who use SponsorPay are “funneling [...]

[...] At Fyber, we want to provide you with the tools to easily manage the different ad formats you use, while minimizing the number of necessary code changes or app store submissions. To [...]

[...] strategies grow ever more sophisticated, SponsorPay empowers developers to combine in-app ad formats for maximum revenue. SAN FRANCISCO, CA – March 13, 2014 – SponsorPay, a leading [...]

[...] -and-true method for increasing ROI and user quality for app distribution using rewarded ad formats. “Install Campaigns” (CPI) will reward users for downloading and opening the promoted [...]

[...] yield requires access to each ad’s individual performance data. For server-side mediated ad formats like Offer Walls, this works out nicely; the ads are channeled through the mediation solution [...]

[...] they are developing their advertising strategy (for example, by using opt-in ad formats), ad monetization and having a positive social impact can actually go hand-in-hand. Outside of the sessions, [...]

[...] beyond the walls of our office, we present you with the following overview of mobile ad monetization: The Monetization Problem The mobile app economy is exploding. According to emarketer, the [...]

[...] service; we also provide outstanding coffee. If you’re looking for expert advice on ad monetization on top of a caffeine fix, get in touch! Our lounge at Johannisstrasse 20 is the place to be. [...]

[...] meant that Fyber had to address the challenges faced by developers with regard to mobile ad monetization, such as: demand fragmentation, yield optimization on mobile, and the ability to quickly make [...]

[...] . returning users. These user segments are often a core component of developers’ ad monetization strategies, influencing ad serving and targeting. If you want to segment your users so that only [...]

[...] ecosystem. Early this year, we saw two major shifts in how developers changed their ad monetization strategies: It became more common for app developers to integrate several ad networks in an [...]

[...] As ad monetization strategies grow ever more sophisticated, SponsorPay empowers developers to combine in-app ad [...]

[...] yielding ads in the queue. Our mission is to help developers make the most of their ad monetization strategies, so we set out to overcome these challenges. The result is our Predictive Algorithm. In [...]

[...] pledge of Tough Mudders states: “I put teamwork and camaraderie before my course time.” Fyber team excelled by supporting each other and cheering for each other every step of the course. We [...]

[...] RUG::B members: we don’t know how your Friday at work was following the meetup, but the Fyber team definitely needed an espresso or two to kick start the morning! Tired eyes aside, the [...]

[...] Much like the rest of the tech world, the Fyber team anxiously awaited the unveiling of Apple’s newest line-up on Sep. 10th. As everyone now knows, [...]

[...] Development to Developer Marketing to using Google Analytics for customer research. The Fyber team had the opportunity to meet a lot of great attendees and to learn more about the [...]

[...] ;s steady progress lays the foundation for the company’s 2014 plans to enhance its Ad Monetization Platform’s mediation layer and Ad Marketplace as well as continue its mobile expansion. [...]

[...] , and why can you rest easy? Developers: If you’re an app developer using our ad monetization platform, you have absolutely nothing to worry about. You are showing advertising to your users, [...]

[...] apps in a smarter, simpler way. If you have any feedback on our Dashboard – or the Ad Monetization Platform in general – let us know by clicking on the green Feedback button in the Dashboard. [...]

[...] -quality mobile supply side platform.   An overview of SponsorPay’s mobile ad monetization platform.   1. Single Integration Go with a single unified SDK so that you can avoid the [...]

[...] with key partners, it was clear they were missing an effective way to evaluate their ad monetization strategy at the user-level. In response, we’ve introduced two new metrics to the new [...]

[...] with more than 50 million monthly active users – successfully streamlined their ad monetization strategy, while pinpointing key opportunities to maximize revenue. In the study, we examine how [...]

[...] -founder and CRO of SponsorPay. “Our solution empowers developers to manage their ad monetization strategy on a central dashboard equipped with features that simplify and streamline, all while [...]

[...] a solution that offers multiple ad formats to achieve a better, more sophisticated ad monetization strategy. Every developer uses a different set of ad formats, so not every supply side platform [...]

[...] manager at PlayHaven, for a lively discussion on how to navigate the complex landscape of app monetization. Check out the video below for the full dialogue or take a quick look at the following [...]

[...] that prompted a great discussion on the mobile app and gaming industries. Of course, app monetization was central topic. In an effort to push our industry knowledge beyond the walls of our [...]