GainBits

[...] , but it’s the growth team’s job to improve onboarding flows, increase lead quantity (and quality), while improving the [...]

[...] ’t everyone at the company try to do that?” The answer is yes – but at the same time, a growth team is much more focused on moving those numbers. It’s the primary responsibility to [...]

[...] convert at 2% Let’s say Giggle.ly decides to invest resources into A/B testing, and gets the conversion rate up to 4%. They company is now making $40,000 in sales, and increase of $20k/mo. Over the [...]

[...] example: Woofair is an e-commerce company that gets 500,000 unique visitors/yr. The current conversion rate is 5%, and the average order is $50. 5% of 500,000 visitors is 25,000 people that made a [...]

[...] 300 email subscribers before launch, and I’d be ecstatic if I had 450. Assuming the conversion rate stays the same (which it won’t), I’d need approximately 1100 more unique visitors. [...]

[...] . There are many large companies who have never proactively worked on improving key metrics (conversion rate, reducing churn, etc), which means there is a pile of cash being left on the table. Unlike [...]

[...] doesn’t stop here! If you get quite a bit of traffic to your site, use Optimizely to run A/B tests on writing copy and layout. There’s a lot of hype around small optimizations (like changing the [...]

[...] focused on optimization of known marketing channels, which means that changes are measured with A/B tests and other experiments. Your role as a marketer is much more quantitative too – which means [...]

[...] isn’t overwhelming… Qualitative feedback should be the bedrock When running A/B tests, make qualitative feedback the foundation of your testing strategy. It’s easy to ask fellow [...]

[...] create a backlog of experiments. My point here is that the experiments you run should have qualitative feedback as the foundation. You absolutely should measure results with analytics tools, but I [...]

[...] factors: Can the experiment be tested quickly? Is there an opportunity to receive qualitative feedback from customers? How long would it take to change/iterate on this experiment? Is there [...]

[...] are a result of qualitative customer feedback. The marketer should understand the value of qualitative feedback (from customers) and quantitative feedback (digging into metrics.) Also, the marketer [...]

[...] practices you should be aware of. I hope this next section isn’t overwhelming… Qualitative feedback should be the bedrock When running A/B tests, make qualitative feedback the [...]

[...] As I mentioned in a previous post, I’m outsourcing the app development process for Digital Detach on oDesk. I promised to share my learnings so others could learn ( [...]

[...] I don’t have time to learn Android development, so I’ve decided to outsource the app development on ODesk. I’ll be sharing my tactics on how to hire, and it will be a good [...]

[...] I spent $99 for this, but it has already saved me a ton of time. My total cost to date (app development + PressFriendly) is $1100 dollars. I’ll share specifics on my PR outreach later in the [...]

[...] a one-page worksheet so you can run marketing tests with purpose! The post Running marketing experiments with purpose appeared first on GainBits. [...]

[...] a bit deeper. Before I jump into specifics, I believe that establishing a process around marketing experiments is one of the biggest competitive advantages you can have. So many marketers try tactics, [...]

[...] of a specific marketing channel. I would also focus on their ability to create marketing experiments within a specific channel, and how they would measure results. In Conclusion If you’ [...]

[...] of your time. In growth mode, marketing roles are more specialized. Typically there’s a marketing team, with different employees working on different channels (one person works on PR, [...]

[...] will work or flop. After an ideal channel has been found, the risk-level decreases as the marketing team begins work on optimizing ad copy, targeting, and other small details. It’s common to spend [...]

[...] for free, and retention is tough. Meanwhile, I’ve also been trying to learn more about app marketing, specifically how to drive acquisition. I’ve had trouble finding in-depth resources on [...]