Gerald Murphy

2014-08-09

Death of gaining natural links Links will ultimately disappear because of the increasing popularity of mobile devices [1], coupled with our user behaviour...

2014-07-01

Looking and interacting with web information 5 people in a usability test can identify 85% of a web site’s problems. Usability tests are worth investing...

2014-06-24

Point of interests on mobile search Whenever we search on mobile devices our behaviour changes. Our search sessions, for example, are much shorter and...

2014-06-18

Bidding legally on competitors’ keywords on PPC Pay per click advertising effectively reaps instant rankings and helps enterprises take up more of the...

2014-06-10

Trade mark, intellectual property A trade mark, otherwise spelt trademark or abbreviated TM, is a graphical sign or mark which uniquely identifies one...

2014-06-06

Is Google a semantic search engine? A semantic search engine understands each query and presents relevant documents based on this understanding. Google...

2014-06-02

SEO isn’t just about ranking What we click depends upon the search engine because interfaces, algorithms, precision and recall differ from search...

2014-05-07

Search engines are keyword-led utility tools used to locate information on the web. Most search engines commonly record your behaviour. Some behaviours...

2014-05-02

Branding and marketing A brand is how we can relate to an entity. For marketing purposes branding facilitates with the following 3 elements: Brand communication...

2014-04-09

Local SEO tips Location-based searching contains 4 main technologies: georeferencing; geotags; GPS; and an internet connection. Today other signals are...