Glassy Media Blog

[...] . More output for less or the same input. One major output to measure in your PR campaign is press mentions. There are plenty of others (new relationships with journalists; new customers, sales, and [...]

[...] direct selling, tweeting, or paid advertising would. And it feels costly to acquire those press mentions versus, say paying a few hundred bucks for Facebook ads. 3. We’ve got no story: the team [...]

[...] , productivity. More output for less or the same input. One major output to measure in your PR campaign is press mentions. There are plenty of others (new relationships with journalists; new [...]

[...] ? Try to make sure the article was written in the last twelve months; and as related to the pitch angle you’re using as possible. Next! I’m working with the team from [product name], and [...]

[...] aim to pitch “3”s and “4”s, don’t limit yourself to start. Your pitch angle may have broader appeal than you realize, and journalists you deem as less relevant to your [...]

[...] “pitching my product/service” game. Lots of factors play into whether you get a positive reply from a journalist – many of which are out of your control. What we’re presenting [...]

[...] ? We pay closest attention to reply rates. Opens and clicks are indicators of interest, but a positive reply is a major signal. So look to see who is replying to you. A reply as simple as “seems [...]

[...] started in the previous sentence. But in any case, you want to avoid introducing a wholly separate concept, such as a different feature of the product. And finally, a specific call to action to end [...]

[...] may apply well to you too when you tell your story to the press. A related but separate concept is the tried-and-true “we’re the X of Y” story. It just works – you’re quickly [...]

[...] each, stopping for questions from your ‘ol buddy ‘ol pal: Origin story: how did the founding team and your idea come together? Why this product: what problem are you solving, and why [...]