HIT PLAY

Medium-length materials prevail on 'HIT PLAY' that may be an effective tactic to grip their readers’ attention with a wider range of helpful content. There are also a few longer items, which can provide a deeper insight into their subjects. Moreover, short articles make up more than one third of the channel’s content.

'HIT PLAY' mostly contains texts of a basic readability level which may show their aim to reach a wider audience. Besides, there are articles of intermediate readability, which make up more than one third of all content on the channel.

Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up just a small amount of all its content.