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Coca-Cola Creates a Logo You Can Skate on
Ride the Coca-Cola logo Big brands: they tend to follow usual structures which don’t differ them much from other brands, with the music and guessing...
Want a Black Friday Deal? Show Up Naked.
It sounds like a turkey coma-induced nightmare: showing up for Black Friday sales only to realize you aren’t wearing any clothing. However, at apparel...
HSBC, McDonald’s and PARKnSHOP top Hong Kong’s most authentic brands
HSBC, McDonald’s and PARKnSHOP top the list of most authentic brands in Hong Kong, according to communications agency Cohn and Wolfe’s Authentic Brands...
With Help From Zuck, This Campaign Just Became Indiegogo’s Most Funded Project Yet
Crowdfunding tip No. 1: Get Mark Zuckerberg’s attention. If you do, chances are you’ll blow past your crowdfunding goal. Just ask Code.org. Code.org...
10 Questions to Ask Yourself When Testing a Business Idea
You’ve got a business idea you’re jazzed about, but aren’t sure if it’s feasible. What you need to do is test the concept to see how it stands up to a...
The Girl Became famous by her mother’s creativity
The Girl Became famous by her mother’s creativity …. Queenie Liao , is an artist and she has 3 children …. She has exhibited the children’s dreams by...
How to Dress for a Business Meeting. Yes, Seriously. (Infographic)
By: Kim Lachance Shandrow Note to business people everywhere, even you casual Californians: Don’t show up for a business meeting in flip-flops, shorts...
10 MARKETING LESSONS FROM MAD MEN, THE TV SHOW
This is what it takes to succeed in advertising in Madison Avenue: 1. All work and no play makes Jack a dull boy (this could have come from Kubrick’s...
Red Bull to Pay $13 Million for False Advertising Settlement
By:Max Rothman Red Bull GmbH agreed on Thursday to pay more than $13 million to settle a proposed class action lawsuit that alleges false advertising...
The cafe: effective retail marketing?
by Apple Lam Coffee culture has been a hit in Hong Kong for over a decade now, whether it means truly enjoying that shot of espresso, lounging around...
Google unveils new mobile-focused display ad formats, rolling out in the ‘coming months’
By:NICK SUMMERS Google is developing a new portfolio of display ad formats and tools for advertisers to use across itsGoogle Display Network, AdMob network...
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Volkswagen shifts car-buying culture with experiential marketing
[...] want to buy the car and then they would only try cars on their shortlist,” Martina Berg, marketing director at Volkswagen Hong Kong, said. “They feel guilty doing a test drive if they were not [...]
Infograph: How your brand is used on social media
[...] feeling – being processed by the brain 60,000 times faster than text,” Jody Farrar, marketing director of Chute, told Marketing. “Brands feel pressure to constantly create and share [...]
Top 5 TED Talks for Marketers
[...] the tribe will work to spread a brand’s message. 2. What Physics Taught Me About Marketing: Marketing Director at Google, Dan Cobley, puts his background in physics to use by discussing how the [...]
Mid-Year Checkup: How Healthy is Your Small Business Marketing Plan?
[...] in your organization and see what they have to say about your marketing efforts. Think of customer service, receptionists, and people in the business department. Ask this question: “What do you [...]
How to Build Your Dream Business Team
[...] for employees. It defines acceptable behaviour and forms the central theme or philosophy for customer service. It becomes a road map for executing every detail of the business from an agreed-upon [...]
Infograph: How your brand is used on social media
[...] communication: “Now social media isn’t just a marketing tool, it’s also imperative for customer service, commerce, and research and development,” said Farrar. Brevity is key when it comes to [...]
Volkswagen shifts car-buying culture with experiential marketing
[...] want to buy the car and then they would only try cars on their shortlist,” Martina Berg, marketing director at Volkswagen Hong Kong, said. “They feel guilty doing a test drive if they were not [...]
Infograph: How your brand is used on social media
[...] feeling – being processed by the brain 60,000 times faster than text,” Jody Farrar, marketing director of Chute, told Marketing. “Brands feel pressure to constantly create and share [...]
Top 5 TED Talks for Marketers
[...] the tribe will work to spread a brand’s message. 2. What Physics Taught Me About Marketing: Marketing Director at Google, Dan Cobley, puts his background in physics to use by discussing how the [...]
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