Hinextep

[...] want to buy the car and then they would only try cars on their shortlist,” Martina Berg, marketing director at Volkswagen Hong Kong, said. “They feel guilty doing a test drive if they were not [...]

[...] feeling – being processed by the brain 60,000 times faster than text,” Jody Farrar, marketing director of Chute, told Marketing. “Brands feel pressure to constantly create and share [...]

[...] the tribe will work to spread a brand’s message. 2. What Physics Taught Me About Marketing: Marketing Director at Google, Dan Cobley, puts his background in physics to use by discussing how the [...]

[...] in your organization and see what they have to say about your marketing efforts. Think of customer service, receptionists, and people in the business department. Ask this question: “What do you [...]

[...] for employees. It defines acceptable behaviour and forms the central theme or philosophy for customer service. It becomes a road map for executing every detail of the business from an agreed-upon [...]

[...] communication: “Now social media isn’t just a marketing tool, it’s also imperative for customer service, commerce, and research and development,” said Farrar. Brevity is key when it comes to [...]