Honest PPC

[...]   Split Testing, also called A/B testing, is an extraordinarily powerful way to find out what works and what [...]

[...] something you can try. Remember that improvements compound on one another (see our post on Split Testing ), so you, too, just might get a 3.67 times better conversion rate after not too many anxiety- [...]

[...] Once you have your analytics program installed, you want to start testing. Often called “Split Testing,” or “A/B Testing,” you simply have two versions of something on your [...]

[...] cost per conversion (not per visitor) is affected. If you didn’t see our recent post on split testing, I think you’ll find it interesting.   Enhanced Sitelinks If your existing ad is [...]

[...] to get more traffic.  As we stated above, PPC should be considered a part of your overall marketing strategy. (And just so you know, it’s not the only tool in our bag.  We’re [...]

[...] better be thinking about a smart, cost-effective AdWords campaign as part of your overall marketing strategy, and the Media Ad may be one way to accomplish that. You also need to be thinking of [...]

[...] . No other traffic source in the last 5 years has brought me more customers for less money. Facebook advertising is working 4X better than ever before, and for more people than ever before.” Perry [...]

[...] past 90 days, so you’ll be a step ahead of your competition if you do. An Overview of PPC Marketing (With an Emphasis on “Marketing”) Now that we have set a bit of a background, let& [...]

[...] started with a pay-per-click campaign. Sure there have been some horror stories about PPC marketing, mostly way overblown, but the truth is that a well-designed pay-per-click campaign can [...]