Short articles, prevailing on the channel, can be a good choice for 'HotUKDeals' if they’re going to gain their audience’s sympathy with brevity. Also, there are medium-length pieces making up more than one third of all articles.
'HotUKDeals' mostly contains texts of a basic readability level which may show their aim to reach a wider audience. Besides, there are articles of intermediate readability, which make up more than one third of all content on the channel.
Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up just a small amount of all its content.