IAB

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Channel Reputation Rank

#128
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Activity Status

Stale

last updated

According to the data and stats that were collected, 'IAB' channel has an excellent rank. Despite such a rank, the feed was last updated more than a year ago. The channel mostly uses short articles along with sentence constructions of the advanced readability level, which is a result indicating a well-balanced textual content on the channel.

About 'IAB' Channel

Interactive Advertising Bureau

? Updates History Monthly Yearly
JavaScript chart by amCharts 3.13.1Feb, 2014Mar, 2014Apr, 2014May, 2014Jun, 2014Jul, 2014Aug, 2014Sep, 2014Oct, 2014Nov, 2014Dec, 2014Jan, 201505101520253035Show all
? Content Ratio
JavaScript chart by amCharts 3.13.1LinksTexts
? Average Article Length

Short articles, prevailing on the channel, can be a good choice for 'IAB' if they’re going to gain their audience’s sympathy with brevity. Also, there are a few medium-length pieces.

short

long

? Readability Level

Advanced readability level of 'IAB' content is probably targeted at well-educated subscribers as not all readers might clearly understand their texts. There are also articles with medium readability level, which make more than one third of the channel’s content.

advanced

basic

? Sentiment Analysis

Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up just a small amount of all its content.

positive

negative

Recent News
S.Africa’s internet revenue estimated to hit R71.6 bln in 2018

Increased Internet access will generate more consumer spend than any other media in the next five years, PwC report said. The report on the South African...

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IAB SA releases survey results of tablet penetration in the South African digital market

The Interactive Advertising Bureau (IAB) of South Africa has partnered with member, Automated Publishing Services (APS), to release the findings of tablet...

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Dave Duarte Sheds Light On Dark Social Media At Heavy Chef: View The Presentation

Lifting the veil off the digital phenomenon known as Dark Social Media, Dave Duarte headlined the Heavy Chef event in Cape Town at World Wide Creative...

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Publicis Groupe Acquires MACHINE

Publicis Groupe [Euronext Paris: FR0000130577] today announced the acquisition of award winning MACHINE, the South African integrated advertising agency...

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IAB South Africa Responds to the Department of Health’s Controversial Draft r.429

With more than 200 online publishers, creative, media and digital agencies, brands and educators as members, the Interactive Advertising Bureau (IAB)...

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Joel Rao takes the reins in Kenya as Clicks2Customers announces its arrival in East Africa.

Full-service digital marketing specialists, Clicks2Customers, recently opened its Africa division with the appointment of Stephen A Newton (ex-head of...

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Vizury affiliated to IAB South Africa Council

Leading digital CRM company Vizury, announced its affiliation to IAB South Africa today. Vizury offers fully-managed retargeting solutions to its global...

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Facebook to Host Its First Ever African Hackathon at Loeries 2014

As part of Loeries® Creative Week™ Cape Town, Facebook will host its first Creative Shop Hackathon in Africa on Thursday 18 September. A Hackathon is...

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Unfortunately IAB has no news yet.

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? Locations
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