Short articles, prevailing on the channel, can be a good choice for 'IWC Sofia' if they’re going to gain their audience’s sympathy with brevity. Also, there are medium-length pieces making up more than a quarter of all articles.
Intermediate readability level is common for 'IWC Sofia' articles as it addresses the matters that demand certain level of education to be understood. Sometimes the channel gets even more difficult by issuing pieces of advanced readability level (there are just a few of them). In addition the channel contains materials of a basic readability level, making up more than a quarter of its content.
Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up just a small amount of all its content.