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Consumers are showing more and more interest in smartphones, tablets and mobile marketing as a whole. This is good news for businesses making use of LBS...
A quick and easy way to do market research, is by using mobile polls and surveys. How do you initiate this? Through USSD NI! Marketers always need to...
In Africa, there are about 650 million cellphone users. The majority of them are prepaid users with an inexpensive phone, which means that SMS is still...
Think cell phone billing is only about providing your customers with a convenient payment method? You would be surprised to know what you can learn from...
Choosing a SMS Gateway provider is no easy task. Knowing if the one you are currently with is the real deal, is an equally good question. How can you...
The Soccer World Cup is currently all the rage, but other competitive sports are taking place all year round. Use Bulk SMS to launch a playful campaign...
Airtime Voucher campaigns are one of the latest tools that companies are using to reward their customers. But how can this benefit you as a business owner...
You don’t always need an elaborate plan for your Wholesale SMS marketing. Sometimes, the straightforward, simplest path produces the best results. Try...
In Part 1 we discussed the importance of acquiring and refining your SMS Marketing subscription list. Next, you have to tackle customer engagement and...
How does a basic SMS Marketing Strategy look? You have to focus on your four main areas: acquiring customers’ contact details, refinement, engagement...
As a business owner, the last thing you want to do is waste money. Companies rarely realise that inaccurate or duplicate customer data can do just this...
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[...] You don’t have to choose between doing SMS marketing and having a website. In fact, you should combine the two to create a powerful presence for [...]
[...] When starting your SMS Marketing attempts for the first time, it is a good idea to gradually introduce your customers to your [...]
[...] Knowing what to put in your text messages for your SMS Marketing campaign isn’t always easy. Some marketers are so focused on building their contact list, that [...]
[...] certain products or enter competitions for the purpose of creating mobile opt-in lists (for SMS marketing). You can use it for different types of competitions and you can determine the value of the [...]
[...] . Luckily, there is a thing called Mobile Number Washing. The aim of software that scrubs cell phone numbers from your database, is to help you eliminate the problem of misguided funds. Companies can [...]
[...] one of our Easter Hamper giveaways.” The company receives the messages along with the phone numbers of the participants. They can now store these numbers in a database for future marketing [...]
[...] telephone numbers over the years from your customers. However, people regularly change their phone numbers or switch from a landline to a cell phone. Also, you will always have a small percentage of [...]
[...] or somehow gain control of it – it is structured only around the idea of validating phone numbers. It is a must-have tool for any business who has a mobile database for their communication and [...]
[...] forms of marketing comes to play. You can alert your customers to subscribe to your contact list by posting it on Facebook and Twitter, sending an email, or placing an advert on a billboard, [...]
[...] . Know beforehand what you want to say, how you want to say it and when. Retaining your contact list One of the biggest considerations in your SMS Marketing strategy, is frequency. Too many [...]
[...] opted out of your mobile marketing, but it still has to be removed. Without knowing it, your contact list, which you have worked so hard on, might not be so golden anymore. You could be thinking that [...]
[...] Marketing campaign isn’t always easy. Some marketers are so focused on building their contact list, that when the time comes to actually start engaging, they don’t know what to say. How [...]
[...] Mobile marketing is no longer a form of marketing that is unheard of. This is good news for Mobile [...]
[...] cold, impersonal content. How can you be different? Start by welcoming subscribers to your mobile marketing and thank them for opting in. They are doing you a favour – not the other way around. [...]
[...] leaves home without their mobile. People’s love for their phones is exactly what makes mobile marketing as a whole (and especially SMS) such an effective way to reach your customers. We have [...]
[...] Consumers are showing more and more interest in smartphones, tablets and mobile marketing as a whole. This is good news for businesses making use of LBS (location based service) [...]
[...] . How can you find out? Look for the WASPA affiliation WASPA is a body that keeps an eye on mobile aggregators to make sure they play by the rules. If the aggregator is a member of WASPA, you can be [...]
[...] making and receiving calls) and it is no surprise that the world has gone mobile crazy. Mobile Aggregators has the change to swoop in on the best, most innovative, mobile functions. Users are always [...]
[...] more secure way of doing mobile transactions and are often used to purchase goods outside of mobile products. Another added advantage is that it allows the consumer to build a relationship with the [...]
[...] of them offer the same stuff. At Integrat we pride ourselves in offering a wide selection of mobile products and services that will suit the needs of the small business owner as well as the larger [...]
[...] Service Supplementary Data in your business yet? Integrat offers USSD Push as one of our mobile products. Get in touch with us right now! [...]
[...] a manner that is helpful? If they are “for real”: now if you don’t know much about the mobile products and services offered by providers, you can’t really know for sure that they are indeed [...]
[...] called Watago, a child company of Eyeline Communications, found a way to use Unstructured Supplementary Service Data against fraudsters. Their system enables clients to be in complete control of [...]
[...] Network Initiated USSD is basically an Unstructured Supplementary Service Data message that is sent by a network to a mobile subscriber’s phone. This means that [...]
[...] How does a basic SMS Marketing Strategy look? You have to focus on your four main areas: acquiring customers’ contact details, [...]
[...] it and when. Retaining your contact list One of the biggest considerations in your SMS Marketing strategy, is frequency. Too many messages – your customers will unsubscribe. Too few [...]
[...] You don’t have to choose between doing SMS marketing and having a website. In fact, you should combine the two to create a powerful presence for [...]
[...] When starting your SMS Marketing attempts for the first time, it is a good idea to gradually introduce your customers to your [...]
[...] Knowing what to put in your text messages for your SMS Marketing campaign isn’t always easy. Some marketers are so focused on building their contact list, that [...]
[...] certain products or enter competitions for the purpose of creating mobile opt-in lists (for SMS marketing). You can use it for different types of competitions and you can determine the value of the [...]
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