Joseph Atallah

[...] your prospect self-esteem and desire. It must take away pain, gain pleasure and resolve their current problem. On the average, five times as many people read the headlines as read the body copy. It [...]

[...]  and want badly. In other words, it should appeal to their self-interest and resolve their current problem. It must promise the reader a benefit, take away pain or gain pleasure, which are the two [...]

[...] this case Headline 1 was the winner. In this example, I was split-testing my headlines on my Facebook Ads. Headlines can be split-tested on your sales letter, on your landing pages, on a book, etc… [...]

[...] increase your authority in the marketplace. Case study #3 (sexe) I personally do a LOT of Facebook marketing, because I believe it’s the best traffic you can get as of right now. I always split-test [...]

[...] ’re selling. In that case, two-word headline are slightly… better. Free Money Be Strong Head Cold 30. Use a Three-Word Headline Burn Fat [...]

As you’re reading this entire post, you’ll discover why split-testing your campaigns is so effective and how it can save and make you more money i [...]

[...] a Test Can You Pass This Memory Test? A Test of Your Copywriting Ability 28. Use a One-Word Headline This method is successful if the single word is meaningful and selects the right audience. Can be [...]

[...]