Kat Ford | Digital Marketing | SEO | SEM | Web Design
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I was certainly disappointed when it was announced that Google has stopped displaying authorship markup in search engine results. Our team had spent...
The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and...
One big difference between holiday preparations this year versus last year for many retailers is the introduction of Google Shopping Campaigns, which...
Link-building is often the result of a deliberate action and seldom something accidental. However, accidents and deliberate accidents have proven to attract...
Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social...
This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. Tougher deliverability standards. These...
Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released...
When it comes to spending time marketing on social networks — whether you’re marketing your company or marketing yourself — you’re constantly deciding...
For a person not in sales, unless they’re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their...
Before content marketing became the thing to do for marketers of all shapes and sizes, brands already had blogs with established readerships, businesses...
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