Katie Delahaye Paine's Measurement Blog

[...] applied throughout any analysis. There are several approaches for judging sentiment of media coverage and many organizations have developed their own systems. One common practice is known as “ [...]

[...] are any reliable sources that they turn to.   If you  are already monitoring your media coverage or your social conversations, look at the last three months of coverage and identify anyone [...]

[...] been about relationships. Whether the relationships were with the media, with fans, or voters, PR people were the ones whose primary responsibility was to build, strengthen and improve relationships [...]

[...] aren't seeing its value, new research shows. via www.businessnewsdaily.com How is it that PR people have to constantly justify their results, but CMOs plan to double spending for something they [...]

Can it be six months already? It is! A half year has elapsed since the last roundup of PR Wild Pitches, the semiannual shaming exercise in which publi [...]

[...] discipline (i.e. pr. Social media, digital, direct mail, events, IR, External Comms etc. Most PR people would be perfectly happy with an app that would spit out the Earned Media Value or the Ad Value [...]

[...] is dead on in his analysis about why brands are still wringing their hands about social media measurement. They still don't get it. [...]

[...] did in 2004, with its DIY Dashboard-- becoming one of the earliest integrated PR and Social Media Measurement platforms. We somehow, managed to survive adolescence, weathering the recessions, [...]

[...] volunteers that establishes the first cross-industry, vendor-neutral standards for social media measurement. After four decades in PR this is without a doubt the most signficant effort with [...]

[...] and their agencies, www.smmstandards.org. met to discuss the latest developments for social media measurement standards. The Conclave was born in my living room in October 2011 when talk about [...]

[...] -- to get everyone to measure the right things in the right way. Thanks to the Social Media Measurement Standards announced in June and the efforts of the Standards Coaltion, the rules have been [...]

[...] If you're new to measurement, or just need a quick update on the state of measurement standards, start your reading with these blog posts: How to Calculate Tone or Sentiment -- the New [...]

[...] This was the presentation I gave at Measure 13 on the state of measurement standards.  [...]

It's boat launching season here in New England.   Everyone I know is madly getting their boats ready to put in the water so they can be on the [...]

[...] Delahaye and at KDPaine & Partners. She was one of the original movers and shakers in the PR measurement industry   But at the time, I chalked it up to the normal transition that happens [...]

[...] years ago when I started in this business there were half a dozen other small companies doing PR measurement, now there are more than 200 that bill themselves as media measurers.  Debates about [...]

[...] the IPR Commission on Measurement and Evaluation, we approved a set of standards for traditional media measurement. The IPR has the full paper up... [...]

[...] the IPR Commission on Measurement and Evaluation, we approved a set of standards for traditional media measurement. The IPR has the full paper up on its web site but the gist of the standards are: [...]

[...] -- to get everyone to measure the right things in the right way. Thanks to the Social Media Measurement Standards announced in June and the efforts of the Standards Coaltion, the rules have been [...]

[...] their agencies, www.smmstandards.org. met to discuss the latest developments for social media measurement standards. The Conclave was born in my living room in October 2011 when talk about [...]

Could cooperation in Congress or peace in the Middle East be next? At today's meeting of the IPR Commission on Measurement and Evaluation, we appr [...]

Could cooperation in Congress or peace in the Middle East be next? At today's meeting of the IPR Commission on Measurement and Evaluation, we approved [...]