LIVE@Advertising Week

[...] Karl Woolley, creative technologist at Oscar-winning production company Framestore, says virtual reality should not be seen as a platform, but as the driving force of content’s narrative. [...]

[...] of customer publishing firm John Brown, has launched a stinging attack on the concept of native advertising and believes companies including The Telegraph and AOL cannot prove its value. Hirsch, [...]

This week we’ve turned our video cameras on celebrities, media moguls, scientists and glossy magazine editors. Here are our top 5 (although we [...]

[...] for LIVE@AdvertisingWeek, Sky IQ reveal the buzzword from the fourth and final day at Advertising Week Europe. Day four: Girl Power! Hannah McMullen, head of marketing for Sky IQ, writes: “ [...]

[...] News UK has clamped down on the digital data it releases to staff after misuse of the figures by journalists caused “absolute mayhem& [...]

[...] to the rights of fashion magazines to have a feminist voice. Harper’s Bazaar editor-in-chief Justine Picardie explained that the print magazine was a vital part of the title, as its [...]

[...] VR experience.” The company showcased the capabilities of Oculus Rift’s VR technology at SXSW with a stunt featuring the cast members of the HBO hit ‘Game of Thrones& [...]

[...] Alan Hunter, the head of digital for The Times and The Sunday Times. Speaking at an Advertising Week Europe session on “next generation” technology, Hunter warned that great care has to be [...]

[...] . Hirsch, whose company publishes the Waitrose magazine, made the criticisms during an Advertising Week session featuring AOL, The Telegraph and BuzzFeed and likened native advertising to Native [...]

[...] in the digital age can only be a good thing 4) Suki Thompson, CEO of marketing consultancy Oystercatchers, shares her three tips for agencies to work better with their clients 5) [...]

[...] Dave Droga Bravery in advertising is about putting your beliefs ahead of self preservation, according to David [...]