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[...] You’ve been conditioned to associate public relations with awareness and media coverage. Almost every piece written about PR - whether in industry [...]

[...] are meaningless based on current metrics. Part of the problem is that they’re not selling public relations; part of the problem is that they’re selling something that is reliant on so many unknown [...]

[...] developing a product, service or business idea. Yet, when it comes to communications - public relations, marketing and publicity - testing hypotheses couldn’t be lower down on the priority [...]

[...] connected to the internet and some good old motivation:1. Freelance WriterThe number of Internet users grew by 676.3% between 2000 to 2014. With so many people accessing the Internet regularly, [...]

[...] With over three billion Internet users in the world, startups wanting to grow their audience need to understand fundamental social [...]

[...] media marketing is a low-cost, effective marketing strategy, and with 74 percent of all Internet users on at least one social media site, it's a market that's too large to be ignored.Startups that [...]

[...] in today's economy. From San Francisco and London to Singapore and Berlin, the number of tech startups dropped dramatically from 2012 to 2013. According to the Kaufmann Foundation, the decline is [...]

Investing in a startup can be highly rewarding, but it is not without its pitfalls. Fortunately, the potential for high returns can mitigate the risk. [...]

[...] .But 25 percent do succeed, and some are wildly successful. Witness recently launched tech startups like mobile app Path, portable satellite developer Kymeta and mobile limousine app Uber, [...]

[...] path for success:1. Sketch a BlueprintBefore you invest, advertise or sell, start with a business plan. You've probably already identified a passion or skill that you think can bring [...]

[...] After beginning with a startup business dream, the next step is a business plan filled with practical and sometimes not so practical considerations. Your business plan [...]

[...] are some essential tips for securing venture capital that can make all the difference: Your Business Plan Should Be Air-TightBusiness plans are a fundamental part of any venture capital pitch, but [...]

When you're just starting out, you have a lot to learn. These five inspirational and educational books offer practical advice to help you get your sta [...]

[...] to an important question: is BYOD worth the security risk? The answer depends on what startup founders expect to get from BYOD and whether they are willing to tackle any security risks head- [...]

[...] vision.The tips below tap into the "Lean Startup" vision to help you launch a successful startup:Launch EarlyA lot of new entrepreneurs want to build the perfect product before launching. [...]

[...] ? Apart from common denominators like trust, understanding, compatibility and friendship, a successful startup needs partners who can skillfully navigate the challenges of transforming ideas into a [...]