Manhattan Marketing Maven

[...] where editorial (posts) is clearly different and separated from reach (advertising). Savvy marketers are now asking tougher questions about metrics and ROI. If we have to pay for what we [...]

[...] visit the site once; get the information they want, opt-in and never return. That’s why savvy marketers are looking carefully and skeptically at added investments in complex websites. Many are de- [...]

[...] of recipes, diets or exercise routines and zillions of videos on every conceivable topic, savvy marketers want to know what content is the strongest lure, how much content is enough, which [...]

[...] messages with cars, sports, action and sexual themes. In contrast women ignore more social and mobile ads, even though they follow 4 times more brands than men. Women prefer ads with sentimental, [...]

[...] investment decisions focused on Holiday 2014. The biggest issue is what to invest in mobile marketing.  Fortunately retailers can rely on the 13th Annual Merchant Survey produced by my friend [...]

[...] traffic at less than 2 percent.) According to the survey, 50% of those surveyed report that mobile consumers contribute at least 5 percent to their revenues and another 32 percent say mobile [...]

[...] ad units and mobile placements are fertile ground for even greater results. And since mobile ad units are new and underutilized the CPM costs are 57 percent lower than retargeting in the NewsFeed. [...]