Marc Pickren

[...] Digiday Should publishers tweet their native ads? Native advertising presents a Catch 22 for publishers. The more the ad resembles the editorial [...]

[...] is to advertise to them in the most straightforward, transparent way possible. This is why native ads on Clickhole will come with titles like “Which pizza should I have for dinner tonight? ( [...]

[...] industry chatter about the native ad, because the Times had only recently started running native ads and only just starting to produce them in-house. Attention minutes Beyond sharing, the amount [...]

[...] of article templates to make them look more like editorial. The Post also has begun running native ads on mobile, a nod to readers’ shifting behavior to the smaller screen. New ad units are only [...]

[...] industry. Executives from BuzzFeed, Forbes, The Huffington Post, Hearst Magazines, The New York Times and others are on hand to share case studies from their recent experiments embracing digital. [...]

[...] most publishers today fail what designers call the “gutter test.” Rip a page from the New York Times and most people will be able to identify it — even when it’s floating alone in New [...]

[...] the platform’s six-second rule. Even publishers are looking for shorter video ads: When The New York Times debuted minute-long video series Time Minute in November, it ran eight-second pre-roll ads [...]

[...] disclosed, but the transaction values Forbes Media at $475 million, according to the New York Times. Family scion Steve Forbes, who turned 67 today, will remain the chairman and editor- [...]

[...] we mean everyone smaller than Facebook. Rather than trading in the lingua franca of digital media — clicks, impressions, plays — Facebook is measuring its video reach in online GRPs, [...]

[...] very premium spots, everything is highly negotiable,” said Steve Minichini, director of digital media and innovation at Assembly. “Especially with programmatic — all bets are off. It’s very [...]

[...] is it enough to put out a great magazine issue after issue; with competition from digital media abounding, today’s successful EIC has to be a brand marketer, data scientist and social [...]

[...] Digiday Why fonts still matter in digital media You may not know a serif from an ascender. But the font of a publication may be the most [...]

[...] , “press” (print) and “film” (video created for traditional TV, cinema or digital advertising) — declined for the second straight year. All of this makes sense, given [...]

[...] , persuasive multi-tasker and should have 3 to 4 years of relevant experience in digital advertising with some of that experience being at an agency. The post ‘Teams always beat all- [...]

[...] platforms have been particularly adept at monetizing on mobile. (Facebook didn’t have mobile ads until two years ago. Now it has a 17.7 percent share of the U.S. mobile ad market, according to [...]

[...] and deliver the holy grail of relevant content sharing. In conjunction with targeting, mobile ads have the ability to use interactive, animated and native-function features to create engaging [...]

[...] is planning director at The Barbarian Group A recent report predicted that by 2017 programmatic advertising globally will be a $33 billion market. While there is excitement in the ad tech [...]

[...] the tide, given advertisers are shifting spending out of display and into video and programmatic advertising. “Unless they print a print magazine, I would suspect they’ll have a hard time,” said [...]

[...] Digiday How Unilever is getting cozy with startups Unilever has taken another step on its voyage into the tech [...]

[...] Digiday How Unilever took control of its content costs Consistent, efficient and effective content marketing is [...]

[...] Digiday Brands awkwardly crash LeBron’s homecoming At long last, the wait is over. LeBron James announced in [...]

[...] Digiday Brands: Your selfie contest idea is stupid Sometimes brands can actually be pretty innovative. This [...]