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Exit 30 Sec TV spots. Hello ‘Digital Commercials’.
Exit 30 Sec TV spots. Hello ‘Digital Commercials’. I chanced upon what I thought was a rather strange usage when I saw the words ‘digital commercial...
Branding in Education – Role of social media and technology
Branding in Education – Role of social media and technology Why are private universities and institutes so popular? Why is it that even my maid’s daughter...
NRIs travel to India to remain connected to their roots.
It’s all about loving your family. Karan Johar is a master film maker and his astute understanding of the Indian ‘desi’ made his films blockbusters both...
Retail Therapy – India’s lovin’ it !
There was a time, a decade ago or so, when my sister moved to US, followed by the annual visits by my mum. Every visit will bring her back harping about...
The teacher as a student
For the past few weeks I had become a student again. I spent almost 4 weeks at various business schools in Hyderabad and Pune. Ostensibly I was teaching...
EVOLUTION OF DATING AND HOW TECHNOLOGY IS SHAPING IT by Anand Rajendran
Dating and relationship have evolved with time and with the advent of technology they have all together take a new form. Today most of the matchmaking...
Try Finding Inner Peace in the Digital Era
There is an unrest in my mind. No matter how much I sort my thoughts it persists. Too much of reading on mobile I believe. So many publications available...
#SocialDetox – have you given it a shot?
The latest buzz word is #SocialDetox Ah, yes, the high and successful social media self claimed experts have devised the latest diet. Self designed,...
‘Make in India’ vs globalisation in education
‘Make in India’ vs globalisation in education Is globalisation limited to Apple making sure that they get the most promising sales figures from India...
Yahoo!……The Rise and Fall.
IT was one of Silicon Valley’s most riveting success stories. Now it stands as a warning to others. Yahoo was founded in January 1994 by Jerry Yang and...
Say Cheese…… Mindshare vs. Mousetraps marketing strategies
Years ago Peter Drucker, the father of business consulting, made a very profound observation: “Because the purpose of business is to create a customer...
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Measurement – The Decisive Factor in Public Relations
[...] The success of public relations has always been amorphous, challenged by a lack of tangible parameters of measurement. In [...]
‘Social Media’ is probably the biggest ‘Social Change’ since the creation of hum...
[...] his career on marketing communication, crisis management, media management, Social Media and Public Relations. He believes that knowledge is to be shared and never misses an opportunity to support [...]
Will the good times continue for Indian Entrepreneurs in 2015? Priyan DC
[...] his career on marketing communication, crisis management, media management, Social Media and Public Relations. He believes that knowledge is to be shared and never misses an opportunity to support [...]
‘Meeting’: as an oft misused term and its applications: Priyan DC
[...] his career on marketing communication, crisis management, media management, Social Media and Public Relations. He believes that knowledge is to be shared and never misses an opportunity to support [...]
Do You Run After Time Or Does Time Run After You?
[...] ? If you like what I write, please feel free to connect with me through LinkedIn. As an executive coach (with corporates through Progress-U and with individuals through 6point14, both of [...]
DO Or DO NOT. There is no try.
[...] . If you like what I write, please feel free to connect with me through LinkedIn. As an executive coach (with corporates through Progress-U and with individuals through 6point14, both of which are [...]
The No-Apologies Woman (Part 2): Women Who want it all…
[...] what I write, please feel free to connect with me through LinkedIn. As an entrepreneur and an executive coach with 2 ventures (Progress-U and 6point14), I work with senior leadership, top notch sales [...]
Feed Your Dreams….Starve Your Fears
[...] what I write, please feel free to connect with me through LinkedIn. As an entrepreneur and an executive coach with 2 ventures (Progress-U and 6point14), I work with senior leadership, top notch sales [...]
Start Ups, Ecommerce and Internet based technology companies are spawning a new ...
[...] passion for writing. He has counseled several blue chip companies in his career on marketing communication, crisis management, media management, Social Media and Public Relations. He [...]
‘Make in India’ is aimed at leveraging India’s demographic dividend
[...] that has remained less talked about for the said programme. It is about integrated marketing communication (IMC), across the key stakeholders, so as to elicit the right outcome in terms of [...]
‘Social Media’ is probably the biggest ‘Social Change’ since the creation of hum...
[...] passion for writing. He has counseled several blue chip companies in his career on marketing communication, crisis management, media management, Social Media and Public Relations. He [...]
Will the good times continue for Indian Entrepreneurs in 2015? Priyan DC
[...] passion for writing. He has counseled several blue chip companies in his career on marketing communication, crisis management, media management, Social Media and Public Relations. He [...]
‘Social Media’ is probably the biggest ‘Social Change’ since the creation of hum...
[...] several blue chip companies in his career on marketing communication, crisis management, media management, Social Media and Public Relations. He believes that knowledge is to be shared and never [...]
Will the good times continue for Indian Entrepreneurs in 2015? Priyan DC
[...] several blue chip companies in his career on marketing communication, crisis management, media management, Social Media and Public Relations. He believes that knowledge is to be shared and never [...]
‘Meeting’: as an oft misused term and its applications: Priyan DC
[...] several blue chip companies in his career on marketing communication, crisis management, media management, Social Media and Public Relations. He believes that knowledge is to be shared and never [...]
Start Ups, Ecommerce and Internet based technology companies are spawning a new ...
[...] several blue chip companies in his career on marketing communication, crisis management, media management, Social Media and Public Relations. He believes that knowledge is to be shared and never [...]
5 lessons on Persuasion inspired by a 6 year old
[...] entrepreneur and an executive coach with 2 ventures (Progress-U and 6point14), I work with senior leadership, top notch sales professionals and aspiring (& inspiring) women. I enjoy the regular [...]
Leadership Diet – Do Leaders Need a Special Diet?
[...] an entrepreneur and an executive coach with 2 ventures (Progress-Uand6point14), I work with senior leadership, top notch sales professionals and aspiring (& inspiring) women. I enjoy the regular [...]
The No-Apologies Woman (Part 2): Women Who want it all…
[...] entrepreneur and an executive coach with 2 ventures (Progress-U and 6point14), I work with senior leadership, top notch sales professionals and aspiring (& inspiring) women. I enjoy the regular [...]
Feed Your Dreams….Starve Your Fears
[...] entrepreneur and an executive coach with 2 ventures (Progress-U and 6point14), I work with senior leadership, top notch sales professionals and aspiring (& inspiring) women. I enjoy the regular [...]
Should SME’s outsource their Marketing function? Kingshuk Hazra
[...] makers are active online; not a case two years back. 6.Is your digital agency driving marketing strategy? [...]
Building Brand Communities
[...] low. This forces us to have a look at the relevance of brand community as a part of the marketing strategy. Brand communities help brands in many ways. Research suggests that a vibrant brand [...]
The Art of Storytelling: Brands need to provoke conversations through stories
[...] ‘storytelling’. In this blog I have attempted to recreate the art of storytelling as a marketing strategy. It is imperative to build marketing content to develop deeper emotional connections [...]
Measurement – The Decisive Factor in Public Relations
[...] The success of public relations has always been amorphous, challenged by a lack of tangible parameters of measurement. In [...]
‘Social Media’ is probably the biggest ‘Social Change’ since the creation of hum...
[...] his career on marketing communication, crisis management, media management, Social Media and Public Relations. He believes that knowledge is to be shared and never misses an opportunity to support [...]
Will the good times continue for Indian Entrepreneurs in 2015? Priyan DC
[...] his career on marketing communication, crisis management, media management, Social Media and Public Relations. He believes that knowledge is to be shared and never misses an opportunity to support [...]
‘Meeting’: as an oft misused term and its applications: Priyan DC
[...] his career on marketing communication, crisis management, media management, Social Media and Public Relations. He believes that knowledge is to be shared and never misses an opportunity to support [...]
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