Marketing Thoughts by ktc

[...] experiences? The post Internet is the worst advertising medium ever appeared first on Marketing Thoughts by ktc. [...]

[...] , look for the “why”, not the “what” in your brand appeared first on Marketing Thoughts by ktc. [...]

[...] . Will you adapt or die? The post Marketing: understand technology or die appeared first on Marketing Thoughts by ktc. [...]

[...] experience? The post Luxury Brands: not every Status update is Status appeared first on Marketing Thoughts by ktc. [...]

[...] branded Facebook page: most probably the content is shareable, but does the content tell a brand story? Your product is not that interesting A lot of brands use key graphics of their products on [...]

[...] the following question: Why are we in business? Answering the why will lead to an authentic brand story. A brand story that people can believe in. And that´s a story that people will engage [...]

[...] can luxury brands use social media to their advantage? Here are a couple of ideas. 1. Tell a brand story, don’t sell your product Luxury brands have invested millions of dollars in creating a [...]

[...] ;s not about changing the way we do advertising. The Internet is not just another advertising medium. It´s disrupting businesses and should be on the agenda of every executive team [...]

[...] is to blame. Here´s what I think we haven´t figured out: Internet is NOT an advertising medium. The funny thing is: consumers already know this. Brands and agencies have a hard time [...]

[...] Most brands are still struggling to make their digital strategy work. Yes, there are some very successful brands and promising technologies out there, but, [...]

[...] sports. In my daily job in digital marketing, I see a lot of companies wanting to develop a digital strategy. The thing is: most of the times, these initiatives are managed by brand managers that are [...]

[...] . Technology in general is. Take a look at Interbrand´s top 100 and see how powerful technology brands are today. Four out of five top risers are technology brands: Google, Samsung, Intel and [...]

[...] Every year, dozens of reports are published about investment in digital media. Each year they tell us great news about double digit growth. In many cases, at the cost of [...]

[...] buying advertising space Using software to automate the process of buying and/or selling digital advertising, is bringing significant efficiencies to advertisers and is dramatically altering the [...]

[...] fans drop off. The challenge is: how to convert your digital strategy from an advertising strategy into a utility strategy? Or even better: into an experience strategy. Here´s [...]

[...] industry you are in? Technology for changing product into experience Nike converted into a technology brand and changed the way we think about running. Many airlines now use apps to make the check-in [...]