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Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018 Digital advertising...
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35. The popular narrative around the rise of the mobile web and...
Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode. Twitter is cleaning up...
While machine learning itself is nothing new, the speed at which data can now be processed, analysed and actioned has completely changed the machine-learning...
At the Digiday Programmatic Summit in Palm Beach, Florida, last month, attendees from agencies and brands were asked to jot down their biggest challenges...
2016 will be remembered as a landmark year for many reasons, but for the mobile industry it will be remembered for enabling us to refocus our energies...
Two years ago, the media dined out on stories of in-store fights over cheap televisions. As a result, last year we saw more web-based campaigns – an attempt...
The amount spent on mobile display ads overtook that of PC and tablet for the first time ever, according to new research by PwC and the Internet Advertising...
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help...
Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or...
Our analysis of Facebook data, sourced from NewsWhip, hints that the latest News Feed tweak may mean more native videos, fewer links from publishers’...
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But you may check out related channels listed below.
[...] , the organization’s President and CEO. In fact, the IAB spotlighted the issue of online ad fraud at its Annual Conference in February and has put a major effort into strengthening its Traffic [...]
[...] the click. At the same time, the industry needs to continue taking measures to combat ad fraud. Here’s a snapshot of my predictions for the year: Mobile Won’t Be Synonymous With ‘ [...]
[...] and effort into negotiating the contract and getting media spend for premium ads like internet ad network, display banner ads, high cpm banner ads, best rtb ad network, highest paying ad network. [...]
[...] Facebook will be launching out a major new ad network, which will allow them to display advertisements throughout the web, according to a recent Wall [...]
[...] Highest paying ad network {internet ad network | display banner ads | high cpm banner ads | best rtb ad network | highest paying ad network} [...]
[...] Um, finally. Twitter today announced a small, but SUPER AWESOME change to its social network: ” Twitter/Animated GIFs”. It will now support the ever-popular animated GIF format. The [...]
[...] .” However, Facebook assures that there’s still a place for brands on the social network. “Pages still matter — a lot,” Facebook explained. “It’s important to note that [...]
[...] companies. Facebook today says that this year’s Super Bowl was the biggest yet on its social network, and YouTube says more people than ever before watched ads and teaser videos on its [...]
[...] ’s agile technology with TerminalOne, marketers gain a more complete view of their digital advertising, maximizing scale and efficiency across all channels.” Grant Muckle, Managing Partner [...]
[...] and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86% of online advertising in the [...]
[...] to work together to promote greater trade in digital goods and services, including digital advertising, with our European and Asian-Pacific partners. Congress is awaiting action on the [...]
[...] target your search. Then, seek exchanges whose inventories are varied and plentiful across ad formats, locations, and verticals. 3. High-Converting Formats Not all ad formats are created equal and [...]
[...] wonder that banners have the worst click-through rate of any ad format—a paltry 0.27%. Ad formats that promote app installs, however, do extremely well—in fact, they have clickthrough [...]
[...] , the organization’s President and CEO. In fact, the IAB spotlighted the issue of online ad fraud at its Annual Conference in February and has put a major effort into strengthening its Traffic [...]
[...] the click. At the same time, the industry needs to continue taking measures to combat ad fraud. Here’s a snapshot of my predictions for the year: Mobile Won’t Be Synonymous With ‘ [...]
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