Megalytic Blog

[...] the site, how much they paid for those products and how much revenue social media drove vs. organic search. All the information you need is there for the taking. But when a site is set up for lead [...]

[...] send the most engaged traffic? What are the most effective acquisition channels (e.g., organic search, email, etc)? Which mobile devices drive engagement with website content? We thought it would [...]

[...] traffic, which can include anything from people accessing the site directly, to untracked organic search, to improperly tracked email campaigns. Unfortunately, we don’t know the source of this [...]

[...] ’t convert on their first visit. For example, a new customer may have visited your site via organic search when he made a purchase. However, his first visit to your site came yesterday via a PPC ad. [...]

[...] , number of newsletter signups per week. The Conversion Rate metric is the ratio of Completions divided by Sessions – e.g., the percentage of visit that [...]

[...] line chart for chart type and Conversion Rate for metric. In addition, we choose to show Generic Paid Search, Brand Paid Search and Organic [...]

[...] with goals is to use segments. The idea is to look for traffic segments that produce a higher conversion rate than average, and focus on creating more traffic from that segment. To select a segment, [...]

[...] products. Once again, we see the Seasonal Affective Disorder post ranks at the bottom for conversion rate out of these landing pages, despite receiving a high volume of traffic. The post on reducing [...]

[...] , opening a trial account, or making an initial purchase. See Translating Business Goals to Analytics Goals to Analytics Goals for some suggestions on how to pick goals and set them up in Google [...]

[...] as advice on identifying goals to track, see this article on translating business goals to analytics goals. Conclusion Now that you’ve seen a few common problems in GA setup, take some time to check [...]

[...] to the customer acquisition process. Our earlier post on translating business goals to analytics goals can help you identify what is most important to track. Once you’ve determined the key data, [...]

[...] , or they get frustrated trying to find a section of the site you thought was more visible. Analytics data can help you identify where you can improve user experience, such as adding a navigation item [...]

[...] with the filters that can be added to custom reports. Views act like duplicate copies of your analytics data that you set up for a specific purpose, such as looking at only visits that land on a blog [...]

[...] , to begin working with this data, Google makes the process of integrating Adwords and Analytics data fairly simple. Let’s dig in! Setting Up the Data Before we analyze our PPC traffic in [...]

[...] all the numbers, is there any way we can stop these spam referrals from polluting our Google Analytics data? Filtering Out Google Analytics Spam The techniques for removing spam rely on using Google [...]

[...] . In addition, we’ll look at how the Megalytic reporting tool can work with your Google Analytics data to produce reports that better showcase your success. Link AdWords to Google [...]

Has a boss or client ever asked you to create an “Ecommerce Report?” I know. It’s a common and frustratingly vague request. But, if a business [...]

[...] either Saturday or Sunday for the week ending day in charts and tables based on Google Analytics data. KPI Widgets Customers have asked for the ability to create smaller widgets that can [...]

[...] Measuring success of purchases or new accounts is relatively well understood using Google Analytics Goals and/or eCommerce features. But, what about awareness building? How do you measure the [...]

[...] how to use demographic data: Demographic Data. Multiple Goals Widget You can now compare Google Analytics goals with each other in a single chart or table. For example, if you have goal tracking for [...]

[...] doesn’t happen until much later in the funnel. These actions need to be tracked as Google Analytics Goals. The data you collect from tracking goals provides the key metrics for reporting on lead [...]

[...] specific to their business. To provide these measures, you need to set up and report on Google Analytics Goals. Goals measure specific actions on the website that are meaningful to the client’s [...]

[...] will fire Events we can detect and can be used to fire other tags that will implement Google Analytics tracking. This is a common technique used to implement Google Analytics tracking within GTM. Some [...]

[...] visitor interaction with the UI. This problem can be avoided by proper coding of the Google Analytics tracking events. Since February, there have been a few instances where incorrectly coded [...]

[...] of control over the code that runs inside the frame. You cannot edit the code and add Google Analytics tracking directly. To get around this problem, we use the YouTube Player API Reference for iframe [...]